Exam (elaborations)
Business Paper 1 IB Summary Paper for Exam Preparations, Latest Edition
- Course
- Institution
1. Corporate image - AnsThe view of a company held by its customers, employees and other major stakeholders, the Imperial has a positive corporate image 2. Reposition - AnsChange the perception of a business from the opinion of its customers. This may be achieved by altering the marketing stra...
[Show more]