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Final Exam MKTG 3100.
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Final Exam MKTG 3100.
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Final Exam MKTG 3100Unplanned strategies are referred to as - ANS-emergent strategies
When gathering initial information, the team should not conduct an inventory and
assessment of existing marketing activities. - ANS-False
The demand for healthcare is considered to be elastic primarily because of - ANS-wants
Which predictor of health services utilization is linked most closely with biological
pathology - ANS-Needs
Forecasts are similar to projections but are likely to - ANS-take more factors into
consideration
On which of the following factors is the Affordable Care Act expected to have the most
influence - ANS-Insurance Coverage
In 2012, Anytown USA recorded 1,100 hospital admissions for its population of 10,000
residents. What is the hospital admission rate for that year (per 1,000 residents)? -
ANS-11/1,000
A noteworthy characteristic of the US healthcare system is that - ANS-well people are
more likely to obtain health services than sick people
Why does actual utilization not necessarily reflect the true need within a population? -
ANS-Some people who need services do not obtain them
Which of the following is a structural factor that may encourage or discourage the use of
health services? - ANS-Availability of Service
In the US healthcare system, women are thought to be responsible for_____ percent of
the decision related to the use of services. - ANS-80
Why must straight-line projections of service utilization be used with caution in
healthcare? - ANS-Past utilization is not necessarily a predictor of future utilization.
Which of the following is an example of an emotion that affects healthcare decisions but
not decisions related to other purchases? - ANS-Fear
, Which of the following is the best predictor of the use of health services? -
ANS-Insurance Coverage
Which of the following is an example of Health Behavior? - ANS-Drug Consumption,
Hospital Visits, Yoga
An organizations strategy should do all of the following: - ANS-Unify the organizations
actions, provide the organization with a competitive edge, reinforce the organizations
identity and distinguish it from competitors
A marketing approach that concedes a subsidiary position in the market in favor of
being an effective runner-up is a - ANS-Second-fiddle strategy
During the production era following World War ll, the product approach was typical of
most people - ANS-False
A brand identity refers to visual features that creates awareness in the mind of the
consumer. These features include: - ANS-Typography
Macro-level trends are more important than micro-level trends for organization involved
in regional or national marketing - ANS-True
The SWOT analysis should include data from either quantitative research or personal
interviews - ANS-False
A company's name, logo, or tagline is referred to as - ANS-Corporate Identity
All of the following are data collected through an internal audit except - ANS-Market
Area
Promotional strategies should reflect the organizations overriding strategic orientation -
ANS-True
Healthcare organizations can use inbound messaging for_______. - ANS-planning
service offerings, evaluating customer service, determining perceptions of the
organization's image
The federal law that prohibits the unauthorized publishing of patient data online is
referred to as___________. - ANS-Health Insurance Portability and Accountability Act
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