Exam (elaborations)
Final Exam MKTG 3100.
- Course
- Institution
Final Exam MKTG 3100.
[Show more]
Seller
Follow
denicetho
Content preview
Final Exam MKTG 3100Unplanned strategies are referred to as - ANS-emergent strategies
When gathering initial information, the team should not conduct an inventory and
assessment of existing marketing activities. - ANS-False
The demand for healthcare is considered to be elastic primarily because of - ANS-wants
Which predictor of health services utilization is linked most closely with biological
pathology - ANS-Needs
Forecasts are similar to projections but are likely to - ANS-take more factors into
consideration
On which of the following factors is the Affordable Care Act expected to have the most
influence - ANS-Insurance Coverage
In 2012, Anytown USA recorded 1,100 hospital admissions for its population of 10,000
residents. What is the hospital admission rate for that year (per 1,000 residents)? -
ANS-11/1,000
A noteworthy characteristic of the US healthcare system is that - ANS-well people are
more likely to obtain health services than sick people
Why does actual utilization not necessarily reflect the true need within a population? -
ANS-Some people who need services do not obtain them
Which of the following is a structural factor that may encourage or discourage the use of
health services? - ANS-Availability of Service
In the US healthcare system, women are thought to be responsible for_____ percent of
the decision related to the use of services. - ANS-80
Why must straight-line projections of service utilization be used with caution in
healthcare? - ANS-Past utilization is not necessarily a predictor of future utilization.
Which of the following is an example of an emotion that affects healthcare decisions but
not decisions related to other purchases? - ANS-Fear
, Which of the following is the best predictor of the use of health services? -
ANS-Insurance Coverage
Which of the following is an example of Health Behavior? - ANS-Drug Consumption,
Hospital Visits, Yoga
An organizations strategy should do all of the following: - ANS-Unify the organizations
actions, provide the organization with a competitive edge, reinforce the organizations
identity and distinguish it from competitors
A marketing approach that concedes a subsidiary position in the market in favor of
being an effective runner-up is a - ANS-Second-fiddle strategy
During the production era following World War ll, the product approach was typical of
most people - ANS-False
A brand identity refers to visual features that creates awareness in the mind of the
consumer. These features include: - ANS-Typography
Macro-level trends are more important than micro-level trends for organization involved
in regional or national marketing - ANS-True
The SWOT analysis should include data from either quantitative research or personal
interviews - ANS-False
A company's name, logo, or tagline is referred to as - ANS-Corporate Identity
All of the following are data collected through an internal audit except - ANS-Market
Area
Promotional strategies should reflect the organizations overriding strategic orientation -
ANS-True
Healthcare organizations can use inbound messaging for_______. - ANS-planning
service offerings, evaluating customer service, determining perceptions of the
organization's image
The federal law that prohibits the unauthorized publishing of patient data online is
referred to as___________. - ANS-Health Insurance Portability and Accountability Act
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying these notes from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller denicetho. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy these notes for $9.51. You're not tied to anything after your purchase.
Can Stuvia be trusted?
4.6 stars on Google & Trustpilot (+1000 reviews)
83100 documents were sold in the last 30 days
Founded in 2010, the go-to place to buy study notes for 14 years now