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POSTTEST 1.05 IM-184.
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POSTTEST 1.05 IM-184.
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POSTTEST 1.05 IM-184Ted is planning a new advertising campaign for his company, a stable that offers private
horseback-riding lessons. Which of the following is data that would be useful for Ted's
marketing decision making: - ANS-Market share data for his company during the past
year
Which of the following is most likely to be a primary data source: - ANS-A customer
survey
Which of the following is most likely to be a secondary data source: - ANS-A call report
Juliana wants to measure her business's actual sales against its goals for the quarter.
She needs to conduct a ________________ analysis. - ANS-sales volume
Which of the following is a piece of data that could be obtained from customer
complaints files: - ANS-How a customer's complaint was resolved
Which of the following is an example of customer data: - ANS-Data about buying habits
Which of the following data are most likely to be found in a business's customer records:
- ANS-Annual purchases and product usage
Cedric just spent $150 taking a potential customer out to dinner. He will submit this
information in a(n) - ANS-expense report.
Because not all sales calls result in sales, it's important for salespeople to track
customer contacts in - ANS-call reports.
If marketers want to know how salespeople are performing over a period of time, they
should consult - ANS-sales reports.
ABC Appliances has received several service calls to fix its latest model of washing
machine. - ANS-product data.
Which of the following is a type of financial statement that is useful in marketing
decision making: - ANS-Cash flow statement
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