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LAP 1.05.
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Exam of 4 pages for the course ASE Section 5 Sample Preparation Exam 1 at ASE Section 5 Sample Preparation Exam 1 (LAP 1.05.)
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LAP 1.05A piece of easily observable data about a competitor is its - ANS-current promotional
campaign
The best source for data about the goods and services a company needs to buy for its
own operation is its - ANS-vendors
Using data wisely can help a company save money by - ANS-running more efficiently
Marketers must use data to estimate costs for projects and allocate funds appropriately.
This is known as - ANS-budgeting
Marketers use data to determine pricing strategies such as - ANS-when to offer a
discount on a product
Which of the following is a "place" strategy that marketers devise using available data -
ANS-how much of the product to create
Which of the following is a product strategy that marketers devise using available data -
ANS-what level of customer service to provide
Which of the following pieces of data give a wealth of information about a customer -
ANS-a sales invoice
Which of the following is an example of data that marketers could gather from the
company's sales team - ANS-how actual sales compare with sales goals
Having appropriate data helps marketers to set goals that are - ANS-realistic
Marketers use data to determine that they want to create messages that appeal to a
younger target market. This is part of an overall - ANS-promotional strategy
Which of the following is a requirement for good decision making - ANS-data
Which of the following is a true statement about the wise use of available data - ANS-it
creates more satisfied customers
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