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CHAPTER #12 QUIZ MASS MEDIA WCC
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CHAPTER #12 QUIZ MASS MEDIA WCC
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CHAPTER #12 QUIZ MASS MEDIA WCCWhat was The Weekly News? - ANS-the first English newsbook containing ads
Who invented the first advertising agency in 1849? - ANS-Volney B. Palmer
What was significant about the 1923 variety show The Eveready Hour? - ANS-It was the
first regularly sponsored radio series.
Which organization was founded in 1936 to protect people from unscrupulous
advertisers? - ANS-the Consumers Union
What is the unique selling proposition? - ANS-highlighting an aspect of a product that
sets it apart from other brands
What happened in 1971 as a direct result of the increasing focus on the unique selling
proposition of products? - ANS-the creation of the National Advertising Review Board to
monitor advertisements
What is the general criticism about children watching television ads? - ANS-attention,
interest, desire, action
The AIDA approach is a type of persuasive strategy used in advertising. What does
AIDA stand for? - ANS-attention, interest, desire, action
About how many advertising agencies operate in the United States today? - ANS-6,000
"Midnight Madness Sale" and "Back to School Sale" are examples of ______
advertising. - ANS-promotional retail advertising
What type of advertising features ads on billboards, transit vehicles, and digital screens
on gas pumps? - ANS-out-of-home advertising
Consumers are brought to a theater where they watch a television program with
commercials and are asked their brand preferences before and after the show. This
technique is known as - ANS-forced exposure
What important question do the various research techniques lack the ability to answer?
- ANS-Did consumers buy a certain product after viewing their ads?
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