REAL PEOPLE, REAL CHOICES, 10TH EDITION BY MICHAEL
REAL PEOPLE, REAL CHOICES, 10TH EDITION BY MICHAEL
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Test Bank for Marketing: Real People, Real Choices, 10th Edition by Michael R. Solomon, Greg W. Marshall and Elnora W. Stuart
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REAL PEOPLE, REAL CHOICES, 10TH EDITION BY MICHAEL
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REAL PEOPLE, REAL CHOICES, 10TH EDITION BY MICHAEL
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Mylab Marketing With Pearson Etext -- Access Card -- for Marketing
Test Bank for Marketing: Real People, Real Choices, 10th Edition by Michael R. Solomon, Greg W. Marshall and Elnora W. Stuart. TABLE OF CONTENT PART 1: UNDERSTAND THE VALUE PROPOSITION 1. Welcome to the World of Marketing: Create and Deliver Value 2. Global, Ethical, and Sustainable Marketing 3. St...
Test Bank for Marketing: Real People, Real Choices, 10th Edition by Michael R. Solomon, Greg W. Marshall and Elnora W. Stuart
Test Bank for Marketing: Real People, Real Choices, 10th Edition by Michael R. Solomon, Greg W. Marshall and Elnora W. Stuart
TEST BANK FOR MARKETING: REAL PEOPLE, REAL CHOICES, 10TH EDITION BY MICHAEL R. SOLOMON, GREG W. MARSHALL AND ELNORA W. STUART
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TEST BANK FOR MARKETING: REAL PEOPLE, REAL CHOICES, 10TH EDITION BY
MICHAEL R. SOLOMON, GREG W. MARSHALL AND ELNORA W. STUART
TABLE OF CONTENT
PART 1: UNDERSTAND THE VALUE PROPOSITION
1. Welcome to the World of Marketing: Create and Deliver Value
2. Global, Ethical, and Sustainable Marketing
3. Strategic Market Planning
Supplement: Build a Marketing Plan
PART 2: DETERMINE THE VALUE PROPOSITIONS DIFFERENT CUSTOMERS WANT
4. Market Research
,5. Marketing Analytics: Welcome to the Era of Big Data!
6. Understand Consumer and Business Markets
7. Segmentation, Target Marketing, and Positioning
, PART 3: DEVELOP THE VALUE PROPOSITION FOR THE CUSTOMER
8. Product I: Innovation and New Product Development
9. Product II: Product Strategy, Branding, and Product Management
10. Price: What Is the Value Proposition Worth?
Supplement: Marketing Math
PART 4: DELIVER AND COMMUNICATE THE VALUE PROPOSITION
11. Deliver the Goods: Determine the Distribution Strategy
12. Deliver the Customer Experience: Goods and Services via Bricks and Clicks
13. Promotion I: Advertising One to Many Marketing Communications
14. Promotion II: Social Media Marketing and Other Communication Tools
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