Class notes
Very helpful
- Course
- Institution
- Book
Very helpful document. Student are very helpful. Class notes.
[Show more]
Connected book
Book Title:
Author(s):
- Edition:
- ISBN:
- Edition:
More summaries for
-
Achieve Academic Excellence with the [Human Resource Development,Werner,6e] 2023 Test Bank
-
HRM3704 Assignment 5 (COMPLETE ANSWERS) Semester 2 2023 - DUE 6 October 2023
-
Human Resource Development Chapter 4, Edition 6 Werner & DeSimone
Seller
Follow
Lakshmivibi2015
Content preview
MBA- HR MANAGEMENTMARKETING MANAGEMENT
,Introduction
Marketing is said to be as old as civilisation itself. In fact, marketing came
into existence with the barter system. With the passage of time, barter
system evolved into the art of selling. The origin of marketing dates back
to the ancient civilisation when man used symbols, signs, and material
artefacts to transact and communicate with others. The industrial
revolution of 18th and 19th century further fostered the evolution of
marketing. The rapid social change driven by technological and scientific
innovation fuelled the systematic approach for marketing. The late 50s
observed the emergence of real marketing concept, which was entirely
different from the sales concept. Higher level of competitiveness forced
the marketers to depart from the traditional sales approach.
, Eventually, customer satisfaction became an inseparable function of
marketing. Gradually, considering the long-term interest of society over
the specific needs and interests of a given target market became
important to marketing. This new approach was termed as social
marketing. But, from 1960 onwards, most markets witnessed saturation,
which pioneered the sophistication of marketing management.
In recent years, the advent and wide availability of the Internet
completely changed the marketing concept. Increasingly demanding
customers, rapid technological change, heterogeneous and fragmented
markets, and intense
competition led to the emergence of new branches of marketing, which
could potentially meet the challenges of the 21 st century marketer.
The concept of marketing is based on identifying and meeting human
and social needs. The shortest definition of marketing is "meeting needs
profitably." For example, Procter & Gamble observed that people want
tasty but less fatty food and they come up with the idea of Olestra.
Likewise, CarMax sensed people's uncertainty while buying used
automobile and invented an entirely new system for selling cars.
The term 'marketing' is often used interchangeably with advertising or
publicity and most importantly, sales. Marketing encompasses many
activities like advertising, promotion, product design, etc
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying these notes from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller Lakshmivibi2015. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy these notes for $7.99. You're not tied to anything after your purchase.
Can Stuvia be trusted?
4.6 stars on Google & Trustpilot (+1000 reviews)
73918 documents were sold in the last 30 days
Founded in 2010, the go-to place to buy study notes for 14 years now