Exam (elaborations)
Mass Communication Exam One Chapters 1-5
- Course
- Institution
What is mass communication? (ch.1) - answer-The process of creating shared meaning between the mass media and their audiences. What is the Osgood-Schramm Model of Communication? (ch.1) - answer-- Reciprocal nature of the communication process. - Shows that there is no clearly identifiable sourc...
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