MKT208c MOOC 3 Comprehensive Exam Fully Answered.

Which of the following would be the best application for engagement marketing? A. Commodity or impulse products or products with a short selling process. B. Products that do not have a specific target market. C. Products which provide several options or choices within a brand. D. Expensive products which require a long decision and financing process, such as buying a new car. - Answer A Which of the following is social strategies used by organizations focuses on growing social audiences and attracting people to social assets? A. Product placement marketing B. Engagement Marketing C. Social IMC D. Nurture marketing - Answer B What is the success of Engagement Marketing measured in? A. Social metrics, such as followers and likes B. Sales metrics C. Bottom-line business metrics; Return-on-investment D. Leads turned to prospects - Answer A What type of engagement marketing strategy involves reaching a target market with content that is so "awesome," those who access it will tell all of their friends about it? A. Nurture marketing B. Going viral C. Social IMC D. Long selling process - Answer B