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AGCJ 105 Exam 1
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AGCJ 105 Exam 1Media Convergence - ANS-The use of electronic technology to integrate media such as
newspapers, books, TV and the internet.
What is the Moral Foundation Theory? - ANS-Proposed five evolved, universal moral
domains in which specific emotions guide moral judgments
Moral Foundation: Care/harm - ANS-It underlies virtues of kindness, gentleness, and
nurturance.
Moral Foundation: Fairness/cheating - ANS-It generates ideas of justice, rights, and
autonomy.
Moral Foundation: Loyalty/betrayal - ANS-It underlies virtues of patriotism and
self-sacrifice for the group
Moral Foundation: Authority/subversion - ANS-It underlies virtues of leadership and
followership, including deference to legitimate authority and respect for traditions.
Moral Foundation: Sanctity/degradation - ANS-This foundation was shaped by the
psychology of disgust and contamination. It underlies the widespread idea that the body
is a temple which can be desecrated by immoral activities and contaminants.
Source/receiver - ANS-the destination for the message
Media Literacy - ANS-the ability to access, analyze, evaluate, and create media in a
variety of forms
Why did we watch the ted talk by Jonathan Haidt - ANS-to answer the question of why
liberals and conservatives both have their own (different) merits.
Why did we do the discussion of Terra Firma also what are its narrative elements -
ANS-Its narrative elements include
Agriculture - ANS-the process of producing food, feed, fiber, and fuel, by raising of
plants and animals
, Agricultural communications - ANS-the exchange of info about agriculture and natural
resources industries through effective and efficient media
Technical or strategic communication - ANS-technical com- (to inform) provide new
information, raise awareness
strategic com- (to persuade) persuasion, getting customers to buy something
Mobile mind shift - ANS-The movement of communication online. instead of
newspapers or something like that we use our phones, which are mobile. Due to that,
communication had had to shift the way it does things to make up for it.
The primary goals of agricultural communication - ANS-prepares students to report
agricultural information to audiences such as consumers, legislators, homeowners,
farmers, agribusinesses, commodity groups, and governmental agencies
Describe how the mobile mind shift has influenced agricultural communication and the
importance of perceptions - ANS-People don't want answers, they expect them.
Perception matters because it becomes each individual's personal reality. It dictates
how we receive future communications,
and above all it dictates behavior.
Mass communication - ANS-media channels reaching broad audiences at the same
time
Ex: Radio, TV, magazines and newspapers
Media Channels - ANS-sources of information that your audience accesses to learn
about the topic
Gatekeepers - ANS-media executives, news editors, and prominent reporters who direct
the flow of news
Noise - ANS-anything that interferes with, distorts, or slows down the transmission of
information
What are the 5 steps of critical process required for media literacy? - ANS-Description,
analysis, interpretation, evaluation, engagement
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