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Chapter 1_ Defining the Field Questions with 100% correct answers | verified | latest update 2024
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Chapter 1_ Defining the Field Questions with 100% correct answers | verified | latest update 2024
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Chapter 1: Defining the FieldCommunication - ANS-the action of making a message or idea common to two or
more people
connotative meaning - ANS-less obvious or more subjective meaning
critical political economy - ANS-argues that the larger political and economic
relationships that govern society reach down to structure not only the ways in
which the media operate but also how they represent the world, and our place in
it, to us.
culture - ANS-a particular way of life, whether of people, a period, a group, or
humanity in general
denotative meaning - ANS-the literal or most obvious interpretation
discourse - ANS-a body of knowledge -- multiple discourses coexist in the
context of any social phenomenon
discourse analysis - ANS-focuses on how language provides us with a certain
perspective on us and our environment, promoting certain position for us in teh
social world by framing our idea, hopes, and desires
dominant readings - ANS-in agreement with the intended message
elite discourses - ANS-bodies of knowledge that:
-are generates by elite groups
-are designed to serve the interests of elite groups
-are heavily promoted through institutions such as media (which are largely
controlled by elite groups)
-come to be widely accepted as 'common sense'
icon - ANS-looks like the object it describes
index - ANS-related to the object it represents (ie, smoke is an index of fire)
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