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IOP4862 Assignment 2 (COMPLETE ANSWERS) 2024 - 1 July 2024
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IOP4862Assignment 2
(COMPLETE
ANSWERS)
2024 - 1 July
2024
CONTACT: biwottcornelius@gmail.com
, Case Study (Please note that the case study is not an actual company
situation.) John Sithole is the managing director of manufacturing and
operations of a medium-sized steel construction organisation. John has a PhD
in engineering but has not been directly involved in research and new product
development for 20 years. He runs a “tight ship” when it comes to operations.
The company does not have a turnover problem, but it was evident to John
and other key management personnel that the hourly people put in only eight
hours daily. They are not working at their full potential and have become
“clock watchers”. John is upset with the situation because, with rising costs,
the only way the company can continue to prosper is to increase the
productivity of its hourly people. John called the human resources manager,
Zamile de Wet, and said, “What is it with our people, anyway? Your wage
surveys show that we pay near the top in this region, our conditions are
tremendous, and our fringe benefits are unbeatable. Yet, these people are still
not motivated. What in the world do they want?” Zamile replied: “I have told
you and the CEO time after time that money, conditions, and benefits are
insufficient. Employees also need other things to motivate them. Moreover, I
have been conducting some random confidential interviews with some of our
hourly people, and they tell me they are very discouraged because, no matter
how hard they work, they get the same pay and opportunities for
advancement as their co-workers who are just scraping by”. John replied,
“Okay, you are the motivation expert. What do we do about it? We must
increase their performance”. QUESTIONS: a) Identify Maslow’s hierarchy of
needs and discuss how it relates to the case study by explaining the
motivational problem in this organisation. (7)
In the context of John Sithole's steel construction organization, the motivational issues among
hourly workers can be analyzed through Maslow's Hierarchy of Needs, which outlines five levels
of human needs that typically motivate behavior. Let's apply this hierarchy to the case study:
Maslow's Hierarchy of Needs:
1. Physiological Needs: These are the basic survival needs such as food, water, and shelter.
In the case study, the workers are adequately compensated with good wages and benefits,
suggesting that their physiological needs are largely met. However, it's important to note
that even though these needs may be met, they must be consistently satisfied to maintain
motivation.
2. Safety Needs: Safety needs encompass physical safety as well as job security and
stability. The case study does not explicitly mention safety concerns, so we assume the
company provides a safe working environment. However, job security can indirectly
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