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OE42 Literatuurstudie - Effectiviteit influencer marketing
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Literatuurstudie over de effectiviteit van influencer marketing. Onderwijseenheid OE42, afgerond met een 7,8.
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EFFECTIVITEITINFLUENCER MARKETING
OE42 Literatuurstudie
DAAN VAN DEN AKKER
BUSINESS STUDIES
11 april 2023
,Titelpagina
Titel: Effectiviteit influencer marketing
Ondertitel: OE42 Literatuurstudie
Naam: Daan van den Akker
Opleiding: Business Studies
Docent: Frank Slisser
Datum: 11 april 2023
1
, Voorwoord
Dit onderzoek is geschreven naar aanleiding van de interesse voor nieuwe manieren van marketing.
Influencer marketing is daar een voorbeeld van. Het onderwerp van dit onderzoeksrapport sluit goed
aan bij mijn interesses marketing en ondernemen. Zo worden ondernemers geacht op zoek te gaan
naar nieuwe manieren om hun producten of diensten te promoten. Ik heb veel geleerd over
literatuur en het vinden van kwalitatief goede bronnen. Het rapport is geschreven aan de hand van
de workshops literatuurstudie van meneer Slisser. Mijn dank voor de workshops en de gekregen
feedback op het rapport.
2
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