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Instructor’s Manual
Exploring Strategy
Text and Cases
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Twelfth edition
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Richard Whittington
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Patrick Regnér
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Duncan Angwin
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Gerry Johnson
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Kevan Scholes
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With the assistance of Clive Kerridge and Jason Evans
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For further instructor material
please visit:
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go.pearson.com/uk/he/resources
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ISBN: 978-1-292-28249-7
© Pearson Education Limited 2020
Lecturers adopting the main text are permitted to download and photocopy the manual as required.
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This edition published 2020
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© Pearson Education Limited 2020
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The rights of Richard Whittington, Patrick Regnér, Duncan Angwin, Gerry Johnson and Kevan
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Copyright, Designs and Patents Act 1988.
ISBN 978-1-292-28249-7
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Contents
Chapter 1 Introducing strategy 23
Part I THE STRATEGIC POSITION 31
Chapter 2 Macro-environment analysis 32
Chapter 3 Industry and sector analysis 41
Chapter 4 Resources and capabilities analysis 56
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Chapter 5 Stakeholders and governance 71
Chapter 6 History and culture 80
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Part II STRATEGIC CHOICES 92
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Chapter 7 Business strategy and models 93
Chapter 8 Corporate strategy 105
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Chapter 9 International strategy 125
Chapter 10 Entrepreneurship and innovation 136
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Chapter 11 Mergers, acquisitions and alliances 145
Part III STRATEGY IN ACTION 156
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Chapter 12 Evaluating strategies 157
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Chapter 13 Strategy development processes 170
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Chapter 14 Organising and strategy 183
Chapter 15 Leadership and strategic change 190
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Chapter 16 The practice of strategy 198
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Case Teaching Notes
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Glastonbury: from hippy weekend to international festival 209
The global pharmaceutical industry: harnessing the whirlwind 214
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Siemens A: exploring the future 220
Relocation, Relocation, Relocation: evolving strategies to deal with shifting shopping
patterns at Vision Express 225
Ricoh Canada Inc. 241
H&M in fast fashion: continued success? 250
The Formula 1 Constructors 261
‘Access to Healthcare’: integrating a CSR programme in Coloplast 268
Manchester United FC: struggling to compete with Europe’s elite clubs 275
Adnams – A Local Company 299
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‘Dare to know’: The integration of Université Paris-Dauphine with Paris Sciences et
Lettres (PSL) University 308
Ryanair: the low fares airline – new directions? 313
Multi-sided platform competition in the video game industry 343
Megabrew: creating an undisputed global brewing champion? 347
AirAsia and the Tune Group: diversifying across industries 356
Severstal: a journey from growth to consolidation within the steel industry 362
Indian Premier League: glitz, glamour and globalisation 370
Handelsbanken – banking done differently 374
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Caitec: A Chinese Business in Africa 378
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Going for a Ride: Entrepreneurial Journeys in the on-demand transportation sector 386
Leadership at Apple Inc 392
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Has Teva been saved? Responding to challenges and problems in generic pharmaceuticals 400
Managing M&A: Elekta’s acquistion of Neuromag 403
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CRH plc: Optimising value through corporate strategy 409
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Counterstrategy: resisting the Mexican narco-trafficking business 417
Oak Tree Inn: Growth challenges facing a family-run tourism business 427
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Strategic planning at King Faisal Hospital and Research Centre Saudi Arabia 435
Mormor Magda’s ice cream – can you be hot in a cool market?
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445
Emmaus: the founder as a resource? 450
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Siemens B: ‘making real what matters’ 459
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Cultivating a rich harvest at Orchard 468
Strategy Work in Dörr och Portbolaget – How open can you be? 473
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In the boardroom at HomeCo 480
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