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Portfolio opdracht Marketingmanagement - in- en externe analyse $6.88   Add to cart
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Portfolio opdracht Marketingmanagement - in- en externe analyse
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  • Course
  • Marketingmanagement
  • Institution
  • NCOI (NCOI)

Portfolio opdracht - Propedeuse portfolio opdracht voor Marketingmanagement. Opdracht in- en externe analyse. Opdracht is met een voldoende beoordeeld en dient ter inspiratie/voorbeeld.

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Document information

  • August 13, 2019
  • 4
  • 2017/2018
  • Case
  • Unknown
  • Unknown

Subjects

  • in en externe analyse
  • destep
  • destep analyse
  • foetsje
  • marketingmanagement
  • portfolio opdracht
  • in externe analyse
  • portfolio opdracht marketingmanagement
  • portfolio opdracht marketing management

Written for

  • NCOI (NCOI)
  • Bedrijfskunde
  • Marketingmanagement
All documents for this subject (19)

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lesleyvangilst

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Content preview

Module: Marketingmanagement
Portfolio opdracht 2: In- en externe analyse


De Opdracht


Wat levert u in?

Pas de theorie van hoofdstuk 10 (omtrent de ex- en interne analyse) toe op de organisatie
van uw keuze uit de voorgaande praktijkopdrachten.

Waar moet de opdracht aan voldoen?

Hieronder volgt een opsomming van de aspecten die u kunt beoordelen:

Externe Macro-analyse (DESTEPP):

 Demografische omgeving
 Ecologische omgeving
 Socio-culturele omgeving
 Technologische omgeving
 Ecologische omgeving
 Politiek-juridische omgeving
 Publieksgroepen

Externe meso-analyse: Vijfkrachtenmodel van Porter:

 Bestaande organisaties
 Nieuwe toetreders
 Substituten
 Leveranciers
 Afnemers

Interne analyse (FOETSJE):

 Financieel
 Organisatorisch
 Economisch
 Technologisch
 Sociaal-maatschappelijk
 Juridisch
 Ecologisch

Wat is de opbouw van het rapport?
Werk de analyse uit op maximaal 2 A4’tjes. Neem uw uitwerking mee naar de les. Tijdens de
les bespreekt uw docent enkele uitwerkingen. Deze plenaire nabespreking heeft als doel
ervaringen met uw medestudenten uit te wisselen.

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