Exam (elaborations)

American Red Cross Non-Profit Organization

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Course
RED CROSS LIFE GUARDING

Institution
RED CROSS LIFE GUARDING

Table of Contents Introduction 2 Purpose of American Red Cross (ARC) 4 The mission statement of the organization 4 Sources of Revenue 8 Strategies for good financial health 12 Volunteer Opportunities 13 Skills required for a Red Cross volunteer 13 Volunteer Recruitment and Retention Strateg...

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Uploaded on June 24, 2024
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american red cross non profit organization

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American Red Cross
Non-Profit Organization

NOVEMBER 29, 2022
USA

,Table of Contents
Introduction....................................................................................................................................2
Purpose of American Red Cross (ARC)............................................................................................4
The mission statement of the organization....................................................................................4
Sources of Revenue........................................................................................................................8
Strategies for good financial health..............................................................................................12
Volunteer Opportunities...............................................................................................................13
Skills required for a Red Cross volunteer..................................................................................13
Volunteer Recruitment and Retention Strategies.........................................................................14
Recruitment Plan......................................................................................................................15
Keys to Retention......................................................................................................................15
Strategic Recruitment...............................................................................................................15
Screening and Placement..........................................................................................................15
Overall Evaluation and Analysis of the organization.....................................................................16
SWOT Analysis..........................................................................................................................16
Strengths...................................................................................................................................16
Weaknesses..............................................................................................................................16
Opportunities............................................................................................................................16
Threats......................................................................................................................................16
Conclusion....................................................................................................................................17
References....................................................................................................................................18

1

, Introduction

The American Red Cross, a non-profit organization run entirely by volunteers and

dedicated to reducing and preventing instances of human suffering, is to save lives and provide

comfort to those afflicted. The American Red Cross is a charitable organization that has been

around since 1881 and operates without making a profit. In the United States, the leading

provider of blood is the American Red Cross, a member of the organization known as the

International Red Cross. Helping people through natural or artificial catastrophes, offering aid in

delivering relief to victims of natural and unnatural disasters, and preparing for and responding

to crises have allowed the American Red Cross to build a brand name that is recognized all over

the globe. This company has achieved great success, but as a direct result of those triumphs, it

has also experienced many challenges (Aoser Jones, Marian 2013).

It is the official United States affiliate of the International Federation of Red Cross and

Red Crescent Societies and the United States movement's representative of the International Red

Cross and Red Crescent Movement. As part of this assignment, we will analyze the American

National Red Cross's purpose and discuss the organization's overall strategy (Singletary, 2015).

During the 2012 hurricane season, the Red Cross was on the front lines of aiding victims of

Sandy. Response to the storm tragedy was swift, with the Red Cross announcing the deployment

of 4,000 aid personnel. They assembled tens of thousands of aid workers to assist in disaster-

stricken regions. After Hurricane Sandy, (The New York Times 2012) cited the Red Cross as the

most active non-governmental group working on recovery and rebuilding in the affected areas.

The Red Cross not only sent disaster management personnel but raised over $23 million in

response to this cyclone.

2

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Exam (elaborations)

American Red Cross Non-Profit Organization

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