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Hubspot Email Marketing Certification Questions with 100% Correct Answers | Latest Version 2024 | Verified What is the definition of an email marketing strategy? - A strategy used to market products and services and nurture relationships in a human and helpful way through the use of the email c...

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  • June 24, 2024
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  • 2023/2024
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Hubspot Email Marketing Certification
Questions with 100% Correct Answers |
Latest Version 2024 | Verified
What is the definition of an email marketing strategy? - ✔✔A strategy used to market products and
services and nurture relationships in a human and helpful way through the use of the email channel



When was the first email sent? * - ✔✔1970's



How can email marketing fuel your overall inbound strategy? - ✔✔Email marketing syncs closely to your
CRM



What does it mean to create an inbound email marketing strategy? - ✔✔Create a human, helpful, and
customer-driven conversation and experience



You're looking to send an email to three different lists of contacts. You've created each segmented list
based off where those contacts are in their research process with your company. What type of lists have
you created? * - ✔✔Buyer's journey lists



The significance of segmentation, the power of personalization, and the impact of data-driven analysis
are the three pillars of an __________ * - ✔✔effective email marketing strategy



Without __________ for your emails, you won't know if your emails are successful or not * - ✔✔goals



You can use your database and contact management strategy to do a few things: see the whole picture
of every contact, organize contacts to keep a healthy database at all times, and what else? - ✔✔integrate
your contact information with other tools you use



Inbound is the happy marriage between __________ * - ✔✔context and content

, Each year your contacts database will decay, so to successfully cater to the needs and interests of your
contacts, what do you need to begin with? * - ✔✔The right contacts in your database



Before emailing any contacts in your database, what question do you need to ask yourself or your team?
- ✔✔Do we have permission?



If you have an offer that's targeted towards your leads in your database and wouldn't provide as much
value to your customers, what could you segment by to send only to your leads? * - ✔✔Lifecycle stage



In your email marketing strategy, CATS refers to "The right content to the right audience ____________ "
- ✔✔at the right time equals success



There are three best practices for creating a successful segmentation strategy. Two of them are having a
clean and organized database and collecting the right information. What is the third? * -
✔✔Understanding the implicit and explicit data



You received an email this morning where the content didn't align with the subject or the context in
which you were receiving it. It was a jarring experience for you. What was this email not doing? -
✔✔Creating the right email by bringing content and context together



When you take a specific action on a website around a certain topic, and an email is triggered to you that
follows up with additional educational content around that topic, this is an example of sending the right
email. (True or False?) * - ✔✔True



What helps to ensure you deliver the right email to the right person? * - ✔✔Segmentation



By adding the following copy to your email, what are you doing for your contacts? "Thanks for
subscribing to my blog. I'm thrilled to have you here! You'll be receiving updates from me on how to
send better emails on a monthly basis, but if you're looking to update your email preferences, you can do
so anytime here. Invite your team members to subscribe because when we learn together, we grow
together." * - ✔✔Setting expectations

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