Dit is het authentiek beroepsproduct (eindproduct) dat is geleverd nadat het voorbeeldscriptie is geschreven. Dit hoort bij het voorbeeldscriptie van de opleiding commerciële economie Hogeschool Zuyd. In het onderzoek wordt er een communicatieplan opgesteld voor het bedrijf Berden & Wonen voor hun...
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1 Inleiding ............................................................................................................................................... 3
2 Context beroepsproduct ...................................................................................................................... 4
Van analyses naar beroepsproduct .................................................................................................... 4
Relatie vraag van bedrijf en beroepsproduct ..................................................................................... 4
Resultaten testen ............................................................................................................................... 5
Budgettair haalbaar ............................................................................................................................ 5
3 Het communicatieplan ........................................................................................................................ 6
Stap 1 de context van het project bepalen ........................................................................................ 6
Stap 2 de doelgroep identificeren ...................................................................................................... 6
Stap 3 doel van de communicatie ...................................................................................................... 7
Stap 4 boodschap in het verhaal ........................................................................................................ 7
Stap 5 opstellen van het actieplan ...................................................................................................... 8
1 Doel van de samenwerking ......................................................................................................... 8
2 Welke influencers gaan er gecontacteerd worden: .................................................................... 8
3 Afspraken voor de influencer ...................................................................................................... 9
4 Hoe moet de content eruitzien ................................................................................................... 9
5 Instagram opstarting ................................................................................................................. 10
6 Kosten ........................................................................................................................................ 10
7 Tijdsplanning ............................................................................................................................. 12
8 Influencer contacteren .............................................................................................................. 12
9 Checken van de content ............................................................................................................ 13
10 Analyseren van de samenwerking ........................................................................................... 13
Stap 6 communicatieplan opvolgen en aanpassen .......................................................................... 14
Stap 7 is het evalueren en debriefen van het plan ........................................................................... 14
Bibliografie ........................................................................................................................................... 15
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