Exam (elaborations)
HUBSPOT INBOUND MARKETING
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HUBSPOT INBOUND MARKETING
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HUBSPOT INBOUND MARKETINGAll of the following are examples of a SMART goal except: - Answer - Significantly reduce the amount of time the team spends on creating content.
Which of the following is NOT a category you should organize your content audit by? - Answer - Content Length
True or False? Social Media is a key driver for word-of-mouth marketing. - Answer - True
True or False? One of the best uses of Twitter is networking in private groups. - Answer - False
Which network has the longest life for a piece of content? - Answer - Pinterest
On which social network should you share content most frequently? - Answer - Twitter
What is social monitoring? - Answer - Actively looking for mentions and conversations across the internet
What is social engagement? - Answer - Having conversations with individuals talking about your industry, brand, products, and services
True or False? Social Listening can help you find leads. - Answer - True
Fill in the blank: Instagram stories are a great way to ________________________. - Answer - Drive traffic and engagement
True or False? It's necessary to conduct a social media audit every 2-3 years. - Answer - False
What is a social media audit? - Answer - A hard look at the data from all your social accounts and the social conversations about your brand and your competitors.
True or False? A customer's buying journey is ever-evolving. You should make updates as you learn more about your buyer persona. - Answer - True
Fill in the blank: _________________ visually represents users' clicks, taps, and scrolling behavior so that you can understand what users want, care about, and interact with on your site. - Answer - Hotjar
Fill in the blank: _____________________ is Google's machine-learning artificial intelligence system that interprets people's searches to find pages that might not have the exact words they searched for. - Answer - RankBrain True or False? It's recommended that your offer the content on a 10x content pillar page
as a packaged downloadable resource. - Answer - True
What is the definition of lead nurturing? - Answer - The process of building relationships
with prospects with the goal of earning their business when they're ready
By using Lead Nurturing, you can deliver helpful content with the right context. What is the three-pronged approach to help you do this? - Answer - Timely, Efficient, and Targeted Approach
Marketing automation is a key piece of lead nurturing because it's how you deliver information. How is marketing automation defined? - Answer - The software that exists with the goal of automating your marketing actions
What are the three stages of the buyer's journey? - Answer - Awareness, Consideration, Decision
When creating a lead nurturing campaign, there are five steps to providing value to your
prospects. The first two steps are setting goals and selecting personas. What are the last three steps for creating an effective lead nurturing campaign? - Answer - Creating content, identifying the timeline, and measuring and improving
True or False? You can nurture both your leads and your customers? - Answer - True
Fill in the blank. You set out to have 15 of your unengaged leads leads click a link to a resource article by the end of your month-long workflow. This is an example of a _____________________. - Answer - SMART goal
Why are conversations important in an inbound strategy? - Answer - Conversations can
deliver your content in a consistent and relationship-focused way.
What is a conversational growth strategy? - Answer - The delivery of the right message
to the right person at the right time, every time.
What are the steps to implementing a conversational growth strategy? - Answer - Think, Plan, Grow
What is the definition of a buyer persona? - Answer - A semi-fictional representation of your ideal customer based on real data and some select educated speculation.
True or False? In relation to reporting, "data in" is the data you collect, either by asking for it explicitly or gathering it through analytics implicitly. - Answer - True
True or False? In relation to reporting, "data out" is the data you collect, either by asking
for it explicitly or gathering it through analytics implicitly. - Answer - False
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