MARK 3321 UTA Online Exam 2 {Ch7-10} Actual Exam Questions 100% Correct Answers Verified 2024 Version
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MARK 3321 UTA Online Exam 2 (Ch7-10)
Actual Exam Questions | 100% Correct
Answers | Verified 2024 Version
Boar's Head deli meats is sold in many grocery stores and restaurants, while Archer Farms deli meats is
owned by Target and only available there. Boar's Head is a(n) _______________ brand, ...
MARK 3321 UTA Online Exam 2 (Ch7-10)
Actual Exam Questions | 100% Correct
Answers | Verified 2024 Version
Boar's Head deli meats is sold in many grocery stores and restaurants, while Archer Farms deli meats is
owned by Target and only available there. Boar's Head is a(n) _______________ brand, while Archer
Farms is a(n) _______________.
captive, manufacturers'
captive, private
manufacturers', private
manufacturers', captive
none of the above - ✔✔manufacturers', private
A European dairy that is famous for its rich ice creams has introduced basil, tomato, fennel, and oregano-
flavored ice creams. In the process of developing these new flavors, the dairy surveyed world-famous
chefs to determine which nontraditional flavors had the greatest level of marketability. This survey would
have happened during which stage of the product development process?
Concept testing
Brainstorming
Basic research
Idea screening
None of the above - ✔✔Idea screening
Heinz is expected to introduce more than 400 new products in the next two years. One of the products is
a spicier ketchup aimed at the baby boomer market. The spicier ketchup would be considered what type
of new product?
A discontinuous innovation.
,A new product line.
An addition to an existing product line.
A style modification.
None of the above. - ✔✔An addition to an existing product line.
Convenience products include all of the following except:
deodorant.
soft drinks.
chewing gum.
aspirin.
All of the above are convenience products. - ✔✔All of the above are convenience products.
Which of the following has the lowest level of "trialability"?
Organic dog food.
Low-fat ice cream.
Surgically implanted hearing aids.
A new air freshener
None of the above - ✔✔Surgically implanted hearing aids.
For products such as Rolls-Royce automobiles, only one or a few dealers within a given area can
distribute the product. This illustrates:
intensive distribution.
selective distribution.
limited distribution.
exclusive distribution.
none of the above. - ✔✔exclusive distribution.
, Wal*Mart buys the products it sells in large quantities directly from manufacturers of those products.
This illustrates a(n) _______________ marketing channel.
direct
manufacturer
producer
supplier
None of the above - ✔✔none of the above (retail)
In Chinatown in New York city, consumers can purchase counterfeit versions of Rolex watches and Prada
handbags that are very difficult to distinguish from the real thing. This illustrates:
dual distribution.
non-traditional channels.
gray marketing channels.
reverse channels.
none of the above. - ✔✔gray marketing channels.
The soft drink, candy, and snack vending machines found in the Business building at University of Texas
at Arlington are examples of:
automatic vending.
self-service technologies.
direct retailing.
direct marketing.
none of the above. - ✔✔automatic vending.
The _______________ of a retail store helps determine the store's image and positions the retail store in
consumers' rminds.
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