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WGU C201 BUSINESS ACUMEN OBJECTIVE ASSESSMENT 2 TEST BANK|| COMPLETE EXAM COERING EACH VERSION WITH OVER 500+ QUESTIONS AND CORRECT ANSWERS|| LATEST AND COMPLETE UPDATE ALREADY GRADED A+|| ASSURED PASS!!!$24.99
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WGU C201 BUSINESS ACUMEN OBJECTIVE ASSESSMENT 2 TEST BANK|| COMPLETE EXAM COERING EACH VERSION WITH OVER 500+ QUESTIONS AND CORRECT ANSWERS|| LATEST AND COMPLETE UPDATE ALREADY GRADED A+|| ASSURED PASS!!!
Course
WGU C201 BUSINESS ACUMEN OBJECTIVE ASSESSMENT
Institution
WGU C201 BUSINESS ACUMEN OBJECTIVE ASSESSMENT
WGU C201 BUSINESS ACUMEN OBJECTIVE
ASSESSMENT 2 TEST BANK|| COMPLETE EXAM
COERING EACH VERSION WITH OVER 500+ QUESTIONS
AND CORRECT ANSWERS|| LATEST AND COMPLETE
UPDATE ALREADY GRADED A+|| ASSURED PASS!!!
1 | P a g e WGU C201 BUSINESS ACUMEN OBJECTIVE ASSESSMEN T 2 TEST BANK|| COMPLETE EXAM COE RING EACH VERSION WITH OVER 500+ QUESTIONS AND CORRECT ANSWERS|| LATEST AND COMPLETE UPDATE ALREADY GRADED A+|| ASSURED PAS S!!! Which of the following statements is true of management? - ANSWER: Management is the process of achieving organizational objectives through people and other resources. The want -satisfying power of a good or service is called _____. - ANSWER: Utility Canon' s assembly line produces a camera by assembling various parts such as a shutter or a lens cap. This is an example of a(n) _____ production process. - ANSWER: synthetic Historically, robots were commonly used in the _____. - ANSWER: electronics and automotiv e industries A company that wants to locate near a community often must prepare a(n) _______ that analyzes how a proposed plant would affect the quality of life in the surrounding area. - ANSWER: environmental impact study Since suppliers often offer virt ually identical quality levels and prices, the final decision on supplier selection often depends on: - ANSWER: the company's past experience with each supplier. 2 | P a g e The _____ phase of production control determines the sequence of work throughout the facility and specifies who will perform each aspect of the work at what location. - ANSWER: routing True or False: Production creates form utility - ANSWER: True A furniture store offers free delivery and free assembly for its buyers is an example of ______ utility ? - ANSWER: ownership ______ is the power of a good or service to satisfy a want or need. - ANSWER: Utility The exchange process is an activity in which two or more parties give something of value to each other to: - ANSWER: satisfy perceived needs. For ce nturies, organizations of the _____ stressed efficiency in developing quality goods. - ANSWER: Production Era In which of the following eras did organizations fully recognize the importance of their customers? - ANSWER: Marketing Era A company ensured a fu ll crowd of spectators by signing a professional golfer to host its National golf tournament, which also honored U.S. military members. Which one of the nontraditional categories does this exemplify? - ANSWER: Organization marketing True or False: Not -for-profit organizations operate in both the public and private sector. - ANSWER: True 3 | P a g e Which plan outlines a company's marketing strategy and includes information about the specific activities to be undertaken, the audience to whom each activity is targeted, sales and revenue goals, the marketing budget, the timing of who will be responsible for specific tasks, metrics used to measure goals, and the timing to implement elements of the marketing mix? - ANSWER: Marketing Plan Which strategy includes decisions about package design, brand names, trademarks, warranties, product image, new -product development, and customer service? - ANSWER: Product strategy ______ is the process of collecting and evaluating information to help marketers make ef fective decisions. - ANSWER: Marketing Research ________ is part of the broader field of business intelligence, which is the task of using computer -based technology to evaluate large sets of data, or big data, and identify useful trends. - ANSWER: data mini ng Which type of segmentation is NOT a typical method of segmenting B2B markets? - ANSWER: Psychographic segmentation True or False: The demographic method of segmenting the market is concerned with region, population, and density. - ANSWER: False _____ i nfluences on consumer behavior includes individual needs and motives, perceptions, attitudes, learned experiences, and self -concept. - ANSWER : Personal The interpersonal determinants of consumer behavior does not include ___________ influences? - ANSWER: end-use influences. 4 | P a g e Marketing does not create which type of utility? - ANSWER: form utility. The best marketers not only give consumers what they want but also: - ANSWER: anticipate needs before those needs surface. a name, term, symbol, design, or combinat ion thereof that identifies a seller's products and differentiates them from competitors' products - ANSWER: Brand added value that a respected and successful name gives to a product - ANSWER: Brand equity part of the brand consisting of words or letters i ncluded in a name used to identify and distinguish the firm's offerings from those of competitors - ANSWER: Brand Name Vendor that is designed by the business customer as the major supplier to assume responsibility for dealing with all the other vendors for a project and presenting the entire package to the business buyer. - ANSWER: Category Advisor path that products - and legal ownership of them - follow from producer to consumers or business user - ANSWER: Distribution Channels deals with the marketing activities and institutions involved in getting the right good or service to the firm's customers - ANSWER: Distribution Strategy Process of coordinating the flow of goods, services, and information among members of the supply chain. - ANSWER: Logisitics
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