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WGU C201 BUSINESS ACUMEN OBJECTIVE ASSESSMENT 2 TEST BANK|| COMPLETE EXAM COERING EACH VERSION WITH OVER 500+ QUESTIONS AND CORRECT ANSWERS|| LATEST AND COMPLETE UPDATE ALREADY GRADED A+|| ASSURED PASS!!!

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1|Pag e

WGU C201 BUSINESS ACUMEN OBJECTIVE
ASSESSMENT 2 TEST BANK|| COMPLETE EXAM
COERING EACH VERSION WITH OVER 500+ QUESTIONS
AND CORRECT ANSWERS|| LATEST AND COMPLETE
UPDATE ALREADY GRADED A+|| ASSURED PASS!!!
Which of the following statements is true of management? - ANSWER:
Management is the process of achieving organizational objectives through people
and other resources.

The want-satisfying power of a good or service is called _____. - ANSWER:
Utility

Canon's assembly line produces a camera by assembling various parts such as a
shutter or a lens cap. This is an example of a(n) _____ production process. -
ANSWER: synthetic

Historically, robots were commonly used in the _____. - ANSWER: electronics
and automotive industries

A company that wants to locate near a community often must prepare a(n)
_______ that analyzes how a proposed plant would affect the quality of life in the
surrounding area. - ANSWER: environmental impact study

Since suppliers often offer virtually identical quality levels and prices, the final
decision on supplier selection often depends on: - ANSWER: the company's past
experience with each supplier.

,2|Pag e

The _____ phase of production control determines the sequence of work
throughout the facility and specifies who will perform each aspect of the work at
what location. - ANSWER: routing

True or False: Production creates form utility - ANSWER: True

A furniture store offers free delivery and free assembly for its buyers is an example
of ______ utility? - ANSWER: ownership

______ is the power of a good or service to satisfy a want or need. - ANSWER:
Utility

The exchange process is an activity in which two or more parties give something
of value to each other to: - ANSWER: satisfy perceived needs.

For centuries, organizations of the _____ stressed efficiency in developing quality
goods. - ANSWER: Production Era

In which of the following eras did organizations fully recognize the importance of
their customers? - ANSWER: Marketing Era

A company ensured a full crowd of spectators by signing a professional golfer to
host its National golf tournament, which also honored U.S. military members.
Which one of the nontraditional categories does this exemplify? - ANSWER:
Organization marketing

True or False: Not-for-profit organizations operate in both the public and private
sector. - ANSWER: True

,3|Pag e

Which plan outlines a company's marketing strategy and includes information
about the specific activities to be undertaken, the audience to whom each activity is
targeted, sales and revenue goals, the marketing budget, the timing of who will be
responsible for specific tasks, metrics used to measure goals, and the timing to
implement elements of the marketing mix? - ANSWER: Marketing Plan

Which strategy includes decisions about package design, brand names, trademarks,
warranties, product image, new-product development, and customer service? -
ANSWER: Product strategy

______ is the process of collecting and evaluating information to help marketers
make effective decisions. - ANSWER: Marketing Research

________ is part of the broader field of business intelligence, which is the task of
using computer-based technology to evaluate large sets of data, or big data, and
identify useful trends. - ANSWER: data mining

Which type of segmentation is NOT a typical method of segmenting B2B markets?
- ANSWER: Psychographic segmentation

True or False: The demographic method of segmenting the market is concerned
with region, population, and density. - ANSWER: False

_____ influences on consumer behavior includes individual needs and motives,
perceptions, attitudes, learned experiences, and self-concept. - ANSWER:
Personal

The interpersonal determinants of consumer behavior does not include
___________ influences? - ANSWER: end-use influences.

, 4|Pag e

Marketing does not create which type of utility? - ANSWER: form utility.

The best marketers not only give consumers what they want but also: - ANSWER:
anticipate needs before those needs surface.

a name, term, symbol, design, or combination thereof that identifies a seller's
products and differentiates them from competitors' products - ANSWER: Brand

added value that a respected and successful name gives to a product - ANSWER:
Brand equity

part of the brand consisting of words or letters included in a name used to identify
and distinguish the firm's offerings from those of competitors - ANSWER: Brand
Name

Vendor that is designed by the business customer as the major supplier to assume
responsibility for dealing with all the other vendors for a project and presenting the
entire package to the business buyer. - ANSWER: Category Advisor

path that products - and legal ownership of them - follow from producer to
consumers or business user - ANSWER: Distribution Channels

deals with the marketing activities and institutions involved in getting the right
good or service to the firm's customers - ANSWER: Distribution Strategy

Process of coordinating the flow of goods, services, and information among
members of the supply chain. - ANSWER: Logisitics

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