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MARK 4325 - EXAM 1 REVIEW Questions & answers
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MARK 4325 - EXAM 1 REVIEWIn international marketing understanding the differences in marketing
principles is the most important difference between domestic and
international marketing
false
Customer value is defined as the relative difference between ____ and the
_____
Perceived benefit and total cost of the product
What is NOT a push factor for international business expansion?
Converging global consumer needs
____ is a controllable element for an International marketer.
channels of distribution
While Heidi's company does not typically sell internationally, they have a
temporary surplus in the small appliances they manufacture and decide to
promote them in other countries. Which stage of international marketing
involvement does this represent?
infrequent foreign marketing stage
XYZ Inc. is exploring a new market in Asia. John, a team member, strongly
believes in his own culture's superiority. He struggles to understand or
appreciate other cultures' perspectives, evaluating everything based on his
own cultural standards.
Ethnocentrism
, Gabriella, a protectionist has seen several small businesses go bankrupt
because they were unable to compete with the cheaper prices of goods
provided by foreign companies. The cell-phone manufacturing industry has
just started in the United Kingdom, and Gabriella's company is one of the
first to try its hand at cell-phone manufacturing. What arguments is most
likely to be used by Gabriella to persuade his government to restrict the
import of foreign cell phones from foreign companies?
protection of an infant industry
On the basis of Hofstede's dimensions, cultures with high Power Distance
Index (HPI) scores tend to
be hierarchical
Kendall works at a financial institution. She observes that her colleagues
exhibit high levels of anxiety and stress, especially when faced with
ambiguous or uncertain situations. There is a strong preference for clear
guidelines and procedures to minimize risk, and any deviation from
established protocols is viewed with skepticism. Kendall notices that
everyone in the office is highly concerned with maintaining stability and
predictability in their work environment.
Uncertainty avoidance index
Which of the following statements about the implications of a degrowing
population in the United States is FALSE?
With a degrowing population, there is an increased demand for housing
which can drive up property prices in some regions.
Which of the following statements about monochromic and polychronic
cultures is FALSE?
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