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Summary ICT3642 , Business Informatics IIIB
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ICT3642 assignment 3 complete
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Question 1: Write down a brief description of your e-business idea. The following
should be provided:
My business is, SA Artisans Online. this is an e-commerce platform which is designed to help
South African artisans sell their handmade products. The platform helps connect local artisans
with customers both within South Africa and internationally, providing a space for artisans to
showcase their unique crafts and reach a wider audience.
Detailed Description:
• Platform Purpose: The main goal is to support South African artisans by giving them an
online marketplace where they can sell their handmade goods. This helps artisans who
may not have access to physical stores or markets.
• Products Offered: The platform will feature a variety of handmade items including
jewelry and other crafts. Each product will have a detailed description, photos, and
artisan information.
• Target Market: The primary customers are individuals looking for unique, handcrafted
items. This includes local and international buyers in South Africa interested in authentic
South African crafts.
How it will work:
, 1. Artisan Registration: Artisans can sign up on the platform by entering their information
and paying a small fee. This fee helps keep the platform running and supports marketing
efforts.
2. Listing Products: After signing up, artisans can upload their products with detailed
descriptions and photos. They can also manage their stock and keep track of orders
using the platform.
3. Sales and Fees: When a product is sold, the platform deducts a small fee from the sale
price. This fee helps cover the platform's operating expenses.
4. Marketing Assistance: The platform will promote artisans' products through social
media, email campaigns, and search engine optimization (SEO) to attract more visitors.
5. Shipping: To ensure products reach customers on time and securely, the platform will
collaborate with trusted courier services for deliveries within South Africa and
internationally.
Key Features:
• User-Friendly Interface: An easy-to-use website and mobile app that are simple to
navigate for both artisans and customers.
• Secure Payments: A safe online payment system ensures that transactions are
protected for both buyers and sellers.
• Customer Reviews: Customers can leave reviews and ratings, which help artisans
establish their credibility and reputation.
• Community Support: Artisans have access to a community forum where they can share
advice, and resources, and support each other in their craft.
2 Based on the e-business idea you provided in question 1, you are required
to complete the following research [DO NOT copy and paste information
from the Internet and expect marks and/or provide ‘generic’ information –
marks will not be awarded for such answers]
a. Market Research
Target Market Analysis:
• Demographics: Identify potential customers' age (25-45), gender, income level, and
location. They are men and women with medium to high incomes who enjoy unique,
handmade products.
• Psychographics: Focus on customers' interests in authenticity, cultural diversity, and
support for local businesses. They value arts and crafts, sustainable living, and ethical
shopping.
Market Size and Growth:
• Local Market: Assess the size of South Africa's market for handmade products. Consider
the number of potential customers, e-commerce trends, and the growth of online
shopping.
• International Market: Evaluate opportunities in regions like Europe and North America
with high demand for unique handmade items, including African crafts.
Competitor Analysis:
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