RSC Exam 1 QUESTIONS AND ANSWERS LATEST UPDATE
Bandwagon
A fallacy which assumes that because something is popular, it is therefore good, correct, or desirable.
Otherness/Snob appeal
Product is associated with certain people based on wealth or social class
Transfer/Emotional words
Usi...
Bandwagon
A fallacy which assumes that because something is popular, it is therefore good,
correct, or desirable.
Otherness/Snob appeal
Product is associated with certain people based on wealth or social class
Transfer/Emotional words
Using symbols that pact a string punch with their message. Something people widely
respect or desire
plain folks appeal
implies that ordinary people are on "our side" or that a candidate is like an ordinary
person. Uses words such as "family" "children" "home" "neighbors" to convey a warm
home-like feeling
Testimonial
A famous personality is used to endorse the product
patriotic appeals
This tool involves using patriotic language or symbols to appeal to people's national
pride. Ex: made in America
logical appeal
method of persuasion based on evidence and reasoning. To appeal to "be smart" in a
rational way
expert opinion
A type of logical appeal that uses an experts to show that buying the product is smart
Facts figure and statistics
, uses evidence that reinforces the logical appeal to purchase a product because it is
wise/smart to do so.
Glittering Generalities
using words that sound good but don't have a definite meaning
Weasel
A promise is implied by using words like "usually" or "chances are."
Card-Stacking/ Omission
Facts about product aren't told
Repetition
The duplication, either exact or approximate, of any element of language, such as a
sound, word, phrase, clause, sentence, or grammatical pattern.
Scale
A visual technique to make a product seem bigger than it is in reality
Emotional words /Association
Promising adventure, attractiveness and quality
name calling
A method of propaganda that is an attempt to turn people against and opponent or an
idea by using unpleasant labels or descriptions for that person or idea
Humanizing technology
Personifying technology in the attempt to simplify the product. "This computer program
is the friendliest one on the market,"
Strong woman
Uses images of athletic females representing both beauty and power
Mass Marketing to a subculture
a product for a smaller group of people within the main culture (ex. golfers, retirees,
runners, gamers)
collective memories
things that are remembered by a group of people because of common experience. Ex:
WW2, 911
Independent clause
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