ISDS 705 M6 LSUS Gherfal exam with
complete solutions
Market Capitalization - ANSWER-the value of the firm calculated by multiplying
its share price by the number of shares
Query - ANSWER-search
Organic (or natural) search - ANSWER-search engine results returned and
ranked according to relevance
Search Engine Optimization (SEO) - ANSWER-The process of improving a page's
organic search results
link fraud - ANSWER-Creating a series of bogus websites, all linking back to the
pages one is trying to promote.
Also called spamdexing or link farming.
web crawlers (web spiders) - ANSWER-software used to create massive search
indexes by crawling the web and uncovering as much information as they can
find
Domain Name Service (DNS) - ANSWER-a list of all of the public, named servers
on its network
cache - ANSWER-A temporary storage space used to speed computing tasks.
HTML code - ANSWER-code invisibly embedded in a Web site that tells all
software robots to stop indexing a page, stop following links on a page, or stop
offering old page archives in a cache
, ISDS 705 M6 LSUS Gherfal exam with
complete solutions
fault-tolerant - ANSWER-A system designed to work when components fail.
impressions - ANSWER-the number of times an ad appears on a Website
Three factors driving online ad growth trends: - ANSWER-1. Increased user time
online
2. improved measurement and accountability
3. targeting
search engine marketing (SEM) - ANSWER-The practice of running and
optimizing search engine ad campaigns
keyword advertising - ANSWER-Advertisements that are targeted based on a
user's query.
pay-per-click - ANSWER-advertisers display ads to potential customers for free
and pay only when the customer clicks
click-through rate (CTR) - ANSWER-the number of times a user clicks on an
online ad divided by the number of impressions
landing page - ANSWER-the website displayed when a user clicks on the ad
geotargeting - ANSWER-When computer systems identify a user's physical
location for the purpose of delivering tailored ads or other content
complete solutions
Market Capitalization - ANSWER-the value of the firm calculated by multiplying
its share price by the number of shares
Query - ANSWER-search
Organic (or natural) search - ANSWER-search engine results returned and
ranked according to relevance
Search Engine Optimization (SEO) - ANSWER-The process of improving a page's
organic search results
link fraud - ANSWER-Creating a series of bogus websites, all linking back to the
pages one is trying to promote.
Also called spamdexing or link farming.
web crawlers (web spiders) - ANSWER-software used to create massive search
indexes by crawling the web and uncovering as much information as they can
find
Domain Name Service (DNS) - ANSWER-a list of all of the public, named servers
on its network
cache - ANSWER-A temporary storage space used to speed computing tasks.
HTML code - ANSWER-code invisibly embedded in a Web site that tells all
software robots to stop indexing a page, stop following links on a page, or stop
offering old page archives in a cache
, ISDS 705 M6 LSUS Gherfal exam with
complete solutions
fault-tolerant - ANSWER-A system designed to work when components fail.
impressions - ANSWER-the number of times an ad appears on a Website
Three factors driving online ad growth trends: - ANSWER-1. Increased user time
online
2. improved measurement and accountability
3. targeting
search engine marketing (SEM) - ANSWER-The practice of running and
optimizing search engine ad campaigns
keyword advertising - ANSWER-Advertisements that are targeted based on a
user's query.
pay-per-click - ANSWER-advertisers display ads to potential customers for free
and pay only when the customer clicks
click-through rate (CTR) - ANSWER-the number of times a user clicks on an
online ad divided by the number of impressions
landing page - ANSWER-the website displayed when a user clicks on the ad
geotargeting - ANSWER-When computer systems identify a user's physical
location for the purpose of delivering tailored ads or other content
