Test Bank for Marketing, 2nd Canadian Edition Shekter (All Chapters included)
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This pdf document includes the multiple choice answers of the Marketing chapaters....Complete Test Bank for Marketing, 2nd Canadian Edition by Michael Shekter, Marina Jaffey ; ISBN13: 9780137997121....(Full Chapters included Chapter 1 to 18)...1.Introduction to Marketing
2.Developing Marketing Str...
Main Edition Author
Michael Shekter, George Brown College
Marina Jaffey, Camosun College
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** All Chapters included
,Marketing, 2ce (Shekter)
Chapter 1 Introduction to Marketing
1) Farmers' markets are one of the oldest forms of commerce in the world. Huge changes have
transformed farmers' markets into important events in many communities. With the addition of
new vendors and artisans, markets have grown and make visible a contribution to the economy
of the communities. One aspect that has remained is the ________.
A) need for a visible location in the community
B) large scale of advertising
C) direct interaction between producers and buyers
D) exchange of goodwill between producers and buyers
Answer: C
Diff: 2 Type: MC
Skill: applied
Objective: 1.1 Explain the concept of marketing
2) Consumers in all areas are increasingly expecting organizations to ________.
A) recognize their impact on economic and class divisions
B) ensure packaging reflects product branding
C) show respect for their community
D) share profits with the communities in which they operate
Answer: C
Diff: 2 Type: MC
Skill: recall
Objective: 1.1 Explain the concept of marketing
3) One characteristic of all markets is that they are ________.
A) places of exchange
B) focused on local products
C) open to competition
D) inexpensive places to buy goods
Answer: A
Diff: 2 Type: MC
Skill: recall
Objective: 1.1 Explain the concept of marketing
4) Marketers use a variety of tools that underlie the principles of marketing. Some of the tools
marketers are responsible for include ________.
A) finding suitable retail locations
B) packaging and distribution
C) value analysis
D) greenwashing
Answer: B
Diff: 2 Type: MC
Skill: recall
Objective: 1.1 Explain the concept of marketing
,5) ________ advocates the benefits of local sourcing of products, keeping money in the local
economy and attracting local small businesses.
A) Social responsibility for the local community
B) Word-of-mouth marketing
C) Small scale product distribution
D) The locavore movement
Answer: D
Diff: 3 Type: MC
Skill: applied
Objective: 1.1 Explain the concept of marketing
6) Marketing is best defined as ________.
A) advertising and promotion to attract customers
B) business practices designed to build customer relationships
C) establishing locations for exchange of goods
D) building consumer expectations
Answer: B
Diff: 2 Type: MC
Skill: recall
Objective: 1.1 Explain the concept of marketing
7) Kokoro community market dedicates one day a month for families by providing games and
balloons for children and free grab-bags of popcorn with their own logo for anyone under 10.
Which marketing activity is Kokoro using to attract customers?
A) Branding
B) Packaging
C) Retail presence
D) Promotion
Answer: D
Diff: 2 Type: MC
Skill: applied
Objective: 1.1 Explain the concept of marketing
8) One of the top categories where organizations spend money on marketing is consumer
packaged goods. Marketing for these goods is driven by ________.
A) image creation and branding among larger consumer groups
B) public's desire to understand the benefits of products
C) the need to create a strong relationship between consumers and the products
D) the necessity to maximize sales in order to recoup advertising spending
Answer: C
Diff: 3 Type: MC
Skill: recall
Objective: 1.1 Explain the concept of marketing
, 9) The idea of marketing has evolved drastically over the years, however, the idea of ________
has remained as the essence of all marketing activities and principles.
A) exchange
B) promotion
C) consumer research
D) retail presence
Answer: A
Diff: 2 Type: MC
Skill: recall
Objective: 1.2 Explain the concepts of exchange and value
10) An exchange requires two or more parties, each with something they are willing to trade as
well as ________.
A) good will
B) agreed worth
C) mutual agreement
D) consideration
Answer: D
Diff: 3 Type: MC
Skill: recall
Objective: 1.2 Explain the concepts of exchange and value
11) Marketing expands beyond the goods and services consumers use everyday to various
entities that depend on customer support in different ways. When a customer is asked at the
checkout point whether they would like to contribute to a charity or a cause that the retailer
supports, the customer is exchanging a monetary donation for ________.
A) shared communal event
B) an opinion and belief in the cause
C) participation in the cause
D) emotional support and good feeling
Answer: D
Diff: 2 Type: MC
Skill: applied
Objective: 1.2 Explain the concepts of exchange and value
12) When two parties agree on an exchange, they also agree to some consideration that is worth
something to each party. The most common consideration is ________.
A) goods of equal value
B) money
C) handshake
D) agreed worth
Answer: B
Diff: 1 Type: MC
Skill: recall
Objective: 1.2 Explain the concepts of exchange and value
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