Samenvatting van het volledige boek 'Bedrijfskunde, de basis' 6e druk. Gert Alblas, Peter Thuis en Kees Kokke, Noordhof. ISBN:
In deze samenvatting wordt hoofdstuk 1 t/m 11 doorlopen van het boek en geeft jou alles wat nodig is om het vak te halen. Alles wordt duidelijk omschreven met behulp va...
Boek: Bedrijfskunde de basis (Alblas, Thuis, & Kokke, 2020)
ISBN: 97890018687582
Druk: 6e druk
Auteur(s): Gert Alblas, Peter Thuis en Kees Kokke
Uitgever: Noordhoff
Naam: Matty van Geel
Opleiding: Bachelor Technische Bedrijfskunde, Avans Hogeschool
Pagina | 0
,Inhoudsopgave
1. De werking van een bedrijf.................................................................................................................5
1.1. Het bedrijf als technisch systeem................................................................................................5
1.2. Het bedrijf als financieel-economisch systeem............................................................................5
1.3. Het bedrijf als sociaal-politiek systeem........................................................................................5
1.4. Het bedrijf als open systeem.......................................................................................................5
1.5. Het bedrijf en zijn omgeving........................................................................................................6
1.6. Besturen......................................................................................................................................6
1.7. Ondersteunen..............................................................................................................................6
1.8. Samenhang tussen verschillende invalshoeken...........................................................................6
2. Besturing en besturingsvraagstukken.................................................................................................7
2.1. Niveaus van besturing.................................................................................................................7
2.1.1. Besturing op strategisch niveau............................................................................................7
2.1.2. Besturing op tactisch niveau.................................................................................................7
2.1.3. Besturing op operationeel niveau.........................................................................................7
2.1.4. Relatie tussen de verschillende besturingsniveaus...............................................................7
2.2. Doelen van besturing...................................................................................................................7
2.3. Besturing van de goederenstroom..............................................................................................7
2.3.1. Benutting van de productiemiddelen...................................................................................7
2.3.2. De inzet van productiemiddelen...........................................................................................7
2.4. Besturing van mensen.................................................................................................................7
2.5. Besturing van de geldstroom.......................................................................................................8
2.6. Besturingsinstrumenten..............................................................................................................8
3. Besturing en informatiestromen........................................................................................................9
3.1. Besturing en informatie...............................................................................................................9
3.2. Informatiedeelgebieden..............................................................................................................9
3.2.1. Strategische besturing en informatie....................................................................................9
3.2.2. Tactische besturing en informatie........................................................................................9
3.2.3. Operationele besturing en informatie...............................................................................10
3.2.4. Samenhang tussen gebieden van informatie......................................................................10
3.3. Inrichten van informatiesystemen............................................................................................10
3.4. Registratiecriteria......................................................................................................................11
3.5. Informatie en kwaliteitsbepaling...............................................................................................11
4. Strategisch management..................................................................................................................13
4.1. De omgeving van organisaties...................................................................................................13
Pagina | 1
, 4.2. De noodzaak van strategisch management...............................................................................13
4.3. De strategische doelen van organisatie.....................................................................................13
4.4. Hoofdvormen van strategische keuzen.....................................................................................13
4.5. Strategiebepaling: algemene opzet...........................................................................................14
4.5.1. Strategische situatieanalyse...............................................................................................14
4.5.2. Strategieontwikkeling.........................................................................................................14
4.5.3. Strategie-implementatie.....................................................................................................14
4.5.4. Van situatieanalyse naar implementatie.............................................................................14
4.6. Het omgevingsonderzoek: kansen en bedreigingen..................................................................14
4.6.1. De concurrentiepositie van de organisatie.........................................................................15
4.6.2. De strategische groepen.....................................................................................................15
4.6.3. De contextuele omgeving...................................................................................................15
4.7. Het interne onderzoek: sterke en zwakke kanten van de organisatie.......................................16
4.7.1. Vergelijking van eigen interne situatie met meet- en ijkpunten.........................................16
4.7.2. Analyse van de waardeketen (Value Chain)........................................................................16
4.7.3. Disruptieve innovatie..........................................................................................................17
4.8. De SWOT-analyse: een voorbeeld.............................................................................................17
4.9. Uitwerken van strategische alternatieven.................................................................................17
4.9.1. Uitgangspunten voor een strategie....................................................................................17
4.9.2. Richtingen van een strategie...............................................................................................20
4.9.3. Methode voor het uitvoeren van strategie.........................................................................20
4.10. Selectie uit strategische alternatieve.......................................................................................21
4.10.3. Evaluatie van de geschiktheid...........................................................................................21
4.10.2. Haalbaarheid van alternatieven........................................................................................21
4.10.3. Aanvaardbaarheid van alternatieven................................................................................22
5. Marketing.........................................................................................................................................23
5.1. De aard van de concurrentie.....................................................................................................23
5.2. De aard van de markt................................................................................................................23
5.3. Marketingstrategie....................................................................................................................23
5.4. De eerste P: productiebeleid.....................................................................................................24
5.5. De algemene product/markt/technologie-strategie..................................................................24
5.5.1. Marktpenetratie.................................................................................................................24
5.5.2. Marktontwikkeling..............................................................................................................24
5.5.3. Productontwikkeling...........................................................................................................24
5.5.4. Diversificatie.......................................................................................................................25
5.5.5. Consolidatie........................................................................................................................25
Pagina | 2
, 5.6. De levenscyclus van een product...............................................................................................25
5.7. Producttactiek............................................................................................................................26
5.7.1. Het assortiment..................................................................................................................26
5.7.2. Productkenmerken.............................................................................................................26
6. Logistiek management......................................................................................................................27
6.1. Deelgebieden van logistieke besturing......................................................................................27
6.2. Logistieke doelen.......................................................................................................................27
6.3. De logistieke grondvorm............................................................................................................28
6.3.1. Keuze uit verschillende grondvormen................................................................................28
6.3.2. Het klantorderontkoppelpunt (KOOP)................................................................................28
7. Kwaliteitsmanagement.....................................................................................................................30
7.1. Kwaliteitsverbetering.................................................................................................................30
7.2. Kwaliteitsbeheersing.................................................................................................................30
7.2.1. De regelkring.......................................................................................................................30
7.3. Kwaliteitszorg............................................................................................................................30
7.3.1. Kwaliteitszorg en doelstellingen.........................................................................................30
7.3.2. Totale kwaliteitszorg...........................................................................................................31
7.4. Methoden voor kwaliteitsverbetering.......................................................................................31
7.4.1. Kwaliteitskringen................................................................................................................31
7.4.2. Statische analyse.................................................................................................................32
7.5. Kosten van kwaliteitszorg..........................................................................................................32
11. Organisatiestructuur.......................................................................................................................34
11.1. Organisatiestructuur................................................................................................................34
11.2. Verdelen van werkzaamheden................................................................................................34
11.2.1. Horizontale specialisatie...................................................................................................34
11.2.2. Verticale specialisatie.......................................................................................................34
11.2.3. Voordelen en nadelen van sterke horizontale en verticale specialisatie..........................34
11.2.4. Taakverruiming en taakverrijking.....................................................................................35
11.3. Differentiatie in functies..........................................................................................................35
11.4. Afstemmen van werkzaamheden............................................................................................36
11.4.1. Onderlinge aanpassing......................................................................................................36
11.4.2. Direct toezicht...................................................................................................................36
11.4.3. Standaardisatie en formalisatie........................................................................................36
11.5. Groeperen van werkzaamheden.............................................................................................37
11.5.1. Functionele groepering | F-groepering.............................................................................37
11.5.2. Productgroepering | P-groepering....................................................................................37
Pagina | 3
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