Test Bank for CB3: Consumer Behaviour, 3rd Canadian Edition by Barry J. Babin
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Course
Consumer Behavior
Institution
Consumer Behavior
Test Bank for CB3: Consumer Behaviour, 3rd Canadian Edition 3ce by Barry J. Babin, Eric G. Harris. Answers for all chapters are included and given at the end of every chapters. This PDF has Multiple Choice, True False Plus Shrt Questions Answers (All Answers are Included with complete chapters)
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Test Bank for CB: Consumer Behaviour, 3rd Canadian Edition by Barry J. Babin
Chapter 01 CB3ce
Answers Included ✅
Indicate whether the statement is true or false.
1. The continuous change of technology has also changed the basic consumer desire for value.
a. True
b. False
2. Benefits are the only result of consumption.
a. True
b. False
3. Consumer behaviour, as a field of study, is about understanding how consumers seek value in an effort to
address needs.
a. True
b. False
4. An understanding of consumer behaviour can mean better business for companies, better public policy for
governments, and a better life for individuals.
a. True
b. False
5. The basic consumption process involves a consumer assessing the costs and benefits associated with a choice.
a. True
b. False
6. Benefits are the physical parts of a product.
a. True
b. False
7. The process by which goods, services, or ideas are used and transformed into value is consumption.
a. True
b. False
8. A researcher measuring consumer attitudes toward different brands on a scale ranging from 1 (very negative)
to 5 (very positive) is using qualitative research.
a. True
b. False
9. Two common interpretative orientations are psychology and sociology.
a. True
b. False
10. Internationalization requires an understanding of consumer behaviour to adapt products to local cultures.
a. True
b. False
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Chapter 01 CB3ce
11. Anthropology has contributed to consumer behaviour research by allowing researchers to interpret the
relationships between consumers and the things they purchase, the products they own, and the activities in
which they participate.
a. True
b. False
12. Consumer behaviour focuses primarily on the study of groups of people within a society.
a. True
b. False
13. Quantitative research tools include things such as case analyses, clinical interviews, focus group interviews, and
other tools in which data are gathered in a relatively unstructured way.
a. True
b. False
14. Undifferentiated marketers generally adopt a market orientation.
a. True
b. False
15. Sociology has relevance for consumer behaviour because consumption often takes place within group settings
or is, in some way, affected by group behaviour.
a. True
b. False
16. While consumer behaviour refers to human thoughts, feelings, and actions involved in consumption experiences,
it is not considered a field of study.
a. True
b. False
17. Predictive modelling using retail sales data may allow the identification of clusters of consumers who are more
likely to be in the market for specific products.
a. True
b. False
18. Trends shaping the value received by consumers include internationalization, technological changes, changing
communications, big data, changing demographics, and the changing economy.
a. True
b. False
19. Marketing activities include the production, promotion, pricing, distribution, and retailing of goods, services, ideas,
and experiences that provide value for consumers and other stakeholders.
a. True
b. False
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Chapter 01 CB3ce
20. The final step in the consumption process is satisfaction.
a. True
b. False
21. Consumer behaviour seeks to explain the thoughts, feelings, and behaviours that represent human reactions.
a. True
b. False
22. Qualitative research better enables researchers to test hypotheses as compared to quantitative research.
a. True
b. False
23. Anthropology focuses on the thoughts, feelings, and behaviours that people have as they interact with other
people.
a. True
b. False
24. Consumer behaviour overlaps with economics as a study of the macro production and distribution of goods on a
market or macro scale.
a. True
b. False
25. Quantitative research, like qualitative research, requires deep interpretation of meaning within the data.
a. True
b. False
26. The sharing economy is a result of increasing consumer desire for convenience and the acceptability of the
temporary use of products as an alternative to owning.
a. True
b. False
27. Interpretation of quantitative research data is a function of the researcher’s opinion.
a. True
b. False
28. Differentiated marketing can be taken to the extreme with a practice known as one-to-one marketing.
a. True
b. False
29. Niche marketers specialize in serving one market segment.
a. True
b. False
30. The basic consumption process begins with the consumer recognizing that they want something new.
a. True
b. False
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Chapter 01 CB3ce
31. Within relationship marketing, every touchpoint should be considered an opportunity to create value for the
customer.
a. True
b. False
32. The sub-disciplines of psychology that are highly relevant to consumer behaviour are developmental psychology
and experimental psychology.
a. True
b. False
33. Costs involve more than just the price of the product.
a. True
b. False
34. A market-orientation is an organizational culture that embodies the importance of creating value for all
stakeholders.
a. True
b. False
35. The motivational research era in consumer research proved to be very useful in providing satisfying
explanations for consumer behaviour on a large scale.
a. True
b. False
36. Machine learning may be used to improve predictions about consumers’ responses to email campaigns or search
engine optimization.
a. True
b. False
37. A highly competitive market is likely to result in a high degree of consumer orientation.
a. True
b. False
38. Interpreting the meaning of the words that consumers use to describe events or observations of social
interactions is the only way of obtaining the knowledge of consumer behaviour.
a. True
b. False
39. A thorough understanding of consumer behaviour should be used as an input into public policymaking.
a. True
b. False
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