MGT6311 Digital Marketing (2nd half of the semester) Final Exam Questions with 100% Correct Answers Latest Version 2024 Verified
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MGT6311 Digital Marketing (2nd half of
the semester) Final Exam Questions
with 100% Correct Answers | Latest
Version 2024 | Verified
What aspects of a video can be optimized for VSEO? - title, thumbnail, meta tags
Give some strategies for VSEO - upload new content regularly, encourage engageme...
MGT6311 Digital Marketing (2nd half of
the semester) Final Exam Questions
with 100% Correct Answers | Latest
Version 2024 | Verified
What aspects of a video can be optimized for VSEO? - ✔✔title, thumbnail, meta tags
Give some strategies for VSEO - ✔✔upload new content regularly, encourage engagement via likes,
shares, subscriptions, track metrics and delete unsuccessful videos, use most important keywords in 1st
3 words of title, meta tags, etc.
How do users find new videos? - ✔✔search engines, recommendations from friends/family, navigating
to a URL, paid ads/promotions
When should the CTA be included in a video promotion? - ✔✔as early as possible
What are some methods of payment for video ads? - ✔✔pay if user watches more than 30 seconds, PPC,
pay if user watches whole video (total length less than 30 seconds)
How do YouTube and Facebook differ in their definitions of a user viewing a video? - ✔✔YouTube counts
a view as more than 30 seconds, Facebook counts a view as more than 3 seconds
What are key metrics for success for video ads? - ✔✔number of views, average view time, CTR on CTA,
drop off points
Name 5 goals for a video marketing campaign - ✔✔communication, increase sales, lead generation,
provide customer service, promotion
, How should you determine which metrics to track for a video marketing campaign? - ✔✔Pick the metrics
that will tell the most about the overall goal of the campaign (i.e. if the objective is to increase sales, use
CTR, conversion rate, etc)
Give an example of paid, owned, and earned media - ✔✔Google ads (paid), company Facebook page
(owned), influencer blog post about new product (earned)
What are some features unique to mobile use? - ✔✔personal, always carried, always on, built-in
payment, location services
What needs to be considered before starting a mobile marketing campaign? - ✔✔specific customer
segment needs, habits, preferences (will a mobile campaign likely influence target audience?)
What does "internet of things" mean? - ✔✔devices are connected, more data than ever available on
customers
What metrics (other than downloads) can be used to evaluate an app's success? - ✔✔number of active
users, retention rate, LTV/revenue per customer, session length, crash analytics
What is the average customer threshold for abandoning a page while it's loading? - ✔✔3 seconds
How can responsive design improve a marketing campaign? - ✔✔make sure ads display properly across
devices (laptop, mobile, tablet)
What should be true about the landing page a user reaches after clicking on an advertisement? - ✔✔it
should align with the content of the ad (i.e. if the ad is for black socks, the landing page should be a page
where users can purchase that product, not for the company's homepage)
What are some mobile best practices? - ✔✔avoid spam, keep relevant, easy interaction (UX), balance
personalization and privacy, integrate across platforms, channels
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