100% satisfaction guarantee Immediately available after payment Both online and in PDF No strings attached
logo-home
Previously searched by you
Previously searched by you
logo
Projektarbeit Einkaufsverhalten $12.82
Add to cart
Quickly navigate to
Preview
  2.  
  3. PFH Private Hochschule Göttingen
  4.  
  5. Psychologie
  6.  
  7. Forschungsmethoden

Case

Projektarbeit Einkaufsverhalten

2 reviews
 13 purchases
  • Course
  • Forschungsmethoden
  • Institution
  • PFH Private Hochschule Göttingen

Hier meine Projektarbeit zum Thema Einkaufsverhalten bei Prof. Weibelzahl zur Orientierung! Ich habe mit 1,0 bestanden und man muss nicht wirklich kreativ werden. Nur ein eigenes Thema müsst ihr euch überlegen, ansonsten könnt ihr euch an dieser PA orientieren. Viel Erfolg!

Preview 2 out of 14  pages

Document information

  • August 31, 2019
  • 14
  • 2019/2020
  • Case
  • Prof. weibelzahl
  • 1,0

Subjects

  • göttingen
  • forschungsmethoden
  • wahrnehmung
  • projektarbeit
  • hausarbeit
  • fernstudium
  • einkaufsverhalten
  • pfh
  • pa

Written for

  • PFH Private Hochschule Göttingen
  • Psychologie
  • Forschungsmethoden
All documents for this subject (1)

2  reviews

review-writer-avatar

By: mariammekhaiel • 3 year ago

review-writer-avatar

By: lunalovegood • 3 year ago

Seller

avatar-seller
JBPFH

Reviews received

Content preview

„Die Beobachtung von Einkaufsverhalten“ -
Verhaltensbeobachtung als wissenschaftliche Forschungsmethode
zur Erfassung des Verhaltens von Konsumenten im Drogeriemarkt




Name: Jessica Betke

Matrikelnummer: FBP3218100NM65

Wohnort: Mainz

Modul: Forschungsmethoden und Allgemeine Psychologie Wahrnehmung (M9)

Betreuer: Prof. Dr. Stephan Weibelzahl

Studiengang: B. Sc. Psychologie

, Beobachtung von Einkaufsverhalten, Jessica Betke 2

Inhaltsverzeichnis


Zusammenfassung..................................................................................................................................3

1 Einleitung.............................................................................................................................................4

2 Theoretischer und empirischer Hintergrund.......................................................................................5

2.1 Bedeutung von Handelsmarken in Deutschland...........................................................................5
2.2 Grundsätze der Verhaltensbeobachtung......................................................................................5
3 Methodisches Vorgehen......................................................................................................................7

3.1 Vorbereitung................................................................................................................................7
3.2 Beobachtungsbogen.....................................................................................................................8
3.3 Durchführung...............................................................................................................................8
4 Ergebnis und Reflexion........................................................................................................................8

5 Diskussion..........................................................................................................................................10

Literaturverzeichnis..............................................................................................................................12

Anhang.................................................................................................................................................13

Selbstständigkeitserklärung..................................................................................................................14

The benefits of buying summaries with Stuvia:

Guaranteed quality through customer reviews

Guaranteed quality through customer reviews

Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.

Quick and easy check-out

Quick and easy check-out

You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.

Focus on what matters

Focus on what matters

Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!

Frequently asked questions

What do I get when I buy this document?

You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.

Satisfaction guarantee: how does it work?

Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.

Who am I buying these notes from?

Stuvia is a marketplace, so you are not buying this document from us, but from seller JBPFH. Stuvia facilitates payment to the seller.

Will I be stuck with a subscription?

No, you only buy these notes for $12.82. You're not tied to anything after your purchase.

Can Stuvia be trusted?

4.6 stars on Google & Trustpilot (+1000 reviews)

64257 documents were sold in the last 30 days

Founded in 2010, the go-to place to buy study notes for 15 years now

Start selling
$12.82  13x  sold
  • (2)
Add to cart
Added