Exam (elaborations)
MNM2607 - ASSESSMENT 1 - EXPECTED QUESTIONS AND ANSWERS - SEMESTER 2 - 2024
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2024 – S1 – MNM2607 – ASSESSMENT 1 – Q&AAssessment 1
Started on Wednesday, 6 March 2024
State Finished
Completed on Wednesday, 6 March 2024,
Time taken
Marks 10.00/10.00
Grade 100.00 out of 100.00
Feedback Well done, you have successfully completed assessment 1
Question 1
Angela is a public relations practitioner for BC Bank. She is in charge of BCNews,
the bank’s newsletter. BCNews is used to inform employees, management and
shareholders about what is going on at BC Bank. Angela decides on the content that
will be covered in each issue of BCNews, she compiles each issue, designs it, takes
the photos in the newsletter herself and also does the quality check before it is sent
to everyone.
Which TWO of the following functions of PR can you identify from the BC Bank
scenario?
Select one or more:
a.
Training
b.
Writing
c.
Media relations
1
, 2024 – S1 – MNM2607 – ASSESSMENT 1 – Q&A
d.
Planning
e.
Speaking
f.
Advising
g.
Editing
h.
Placement
Feedback
Review page 5 in the prescribed book.
The functions of PR that are evident in the scenario are that of writing, editing and
production. Only correct options is writing and editing. In the scenario research,
planning, advising, media relations, placement, editing, production, speaking and
training are not discussed.
Review page 4-5 of the study guide
The functions of PR that are evident in the scenario are that of writing, editing and
production. Only correct options is writing and editing. In the scenario research,
planning, advising, media relations, placement, editing, production, speaking and
training are not discussed.
The correct answers are: Writing, Editing
Question 2
Which TWO of the following are considered to be characteristics of Public
Relations?
Select one or more:
2
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