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MKT 6301 (Biswas) Exam 1 Quotes
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MKT 6301 (Biswas) Exam 1 Quotes
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MKT 6301 (Biswas) Exam 1 QuotesPhilip Kotler - CORRECT ANSWER-"Marketing takes a day to learn.
Unfortunately, it takes a lifetime to master."
Peter Drucker - CORRECT ANSWER-"There will always be need for some
selling, but the aim of marketing is to make selling superfluous. The aim of
marketing is to know and understand the customer so well that the product or
service fits him and sells itself. Ideally, marketing should result in a customer who
is ready to buy. All that should be needed is to make the product or service
available."
Seth Godin - CORRECT ANSWER-"Don't find customers for your products, find
products for your customers."
Henry Ford - CORRECT ANSWER-"The customer can have any color they want,
as long as it's black."
Ralph Waldo Emerson - CORRECT ANSWER-"If you build a better mousetrap,
the world will beat a path to your door."
Bill Gates - CORRECT ANSWER-"You can't just ask your customers what they
want and try to give it to them. By the time you get it built, they'll want something
new."
Jay Abraham - CORRECT ANSWER-"The fact is, everyone is in sales. Whatever
area you work in, you do have clients and you do need to sell."
Arthur Conan Doyle - CORRECT ANSWER-"It is a capital mistake to theorize
before one has data. Insensibly, one begins to twist facts to suit theories, instead
of theories to suit facts."
John Dewey - CORRECT ANSWER-"A problem well stated is a problem half
solved."
Yogi Bera - CORRECT ANSWER-"It ain't over till it's over."
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