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Peregrine Exam Day 13.
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Peregrine Exam Day 13.
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Peregrine Exam Day 13Step 1 to develop a marketing plan - CORRECT ANSWER-Document your
business goals
Step 2 - CORRECT ANSWER-Develop a SWOT & Set Budget
Step 3 - CORRECT ANSWER-Define your target personas
Step 4 - CORRECT ANSWER-Develop marketing goal
Step 5 - CORRECT ANSWER-Create campaign and build activity plan
marketing strategy - CORRECT ANSWER-the marketing logic by which the
company hopes to create customer value and achieve profitable customer
relationships
Customers - CORRECT ANSWER-those who pay to use an organization's goods
or services
Buyers - CORRECT ANSWER-people in an organization's buying center who
make an actual purchase
Consumers - CORRECT ANSWER-An organism that obtains energy and
nutrients by feeding on other organisms or their remains.
Positioning Strategies - CORRECT ANSWER-cost leadership, differentiation,
focus strategy
goods and services - CORRECT ANSWER-the objects (goods) and the actions
(services) that people value and produce to satisfy human wants
perceptual map - CORRECT ANSWER-displays, in two or more dimensions, the
position of products or brands in the consumer's mind
Retailers - CORRECT ANSWER-businesses that sell directly to final consumers
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