Summary
Summary Most concepts in the syllabus
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In-depth study notes on the Business Studies syllabus
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Creativity in a business contexteativity in the business is about
seeing the same thing as otherpeople but thinking about it differently
breaking down then rebuilding concept in order to gain a better understanding and insight to business
related topics
organising thought processes available resources in such a way that they lead to viable and feasible solution
to problems
a process of discovery to gain insight into a problem and then considering different way to deal with
le problem
ejecting the obvious to find a solution that has not yet been considered and then to make this
k for the business
differentiating the business from competitors in order to gain a competitive edge for the business
Developing creative problem-solving skills
Fluency
Elaboration
Creativity flexibility
originality
fluency looks at the ability to produce several differentideas which can be developed through the use
creative thinking and brainstorming sessions within teams
Flexibility being able to look at concepts with a different point of view and to consider
6 implications of small changes made to current products services
, Originality refers to the ability to develop unique idea that have the edge of newness and
reativeness
Elaboration one a number of ideas have been tabled elaboration follows This is about adding
tail and depth to different solutions
SCAMPER
SCAMPER helps the business
to generate new ideas
by encouraging the business to think about
how it could the existing productservice offering
go about improving
Substitute what materials could be substituted to improve the product
What suppliers could be substituted
can a new market be created from this product
what otheruses could this product have
ombine what could happen if 2 or more features of the productservice were combined
can this product service be combined with other producer services
can different materials be combined when making this product
dapt How can this productservice be adapted to satisfy the same different need
How can the productservice be adapted to perform more reliably
Can the product be adapted to make it more environmentally friendly
edify what can be modified to make it better colourshape size form taste sound
how can the product be made bigger smaller faster more fun
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