Exam (elaborations)
MAN 4720 CHAPTER 4.
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Exam of 4 pages for the course revenue management at revenue management (MAN 4720 CHAPTER 4.)
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MAN 4720 CHAPTER 4The focused differentiation strategy differs from the differentiation strategy in that: -
ANS-Focused differentiation target a narrower customer market.
The integration of cost leadership and a differentiation strategy: - ANS-is challenging
because it increases the number of value-chain activities and support functions in which
the firm must become competent
The three dimensions of a firms relationships with customers include all the following
except:
-Exclusiveness
-Affiliation
-Richness
Reach - ANS-Exclusiveness
a firms core strategy is its ________ strategy - ANS-business-level
in order to meet and exceed customers' expectations firms must: - ANS-continuously
improve, innovate, and upgrade their core competencies
A nation wide chain of pet stores wishes to identify the trade-offs that is customers are
willing to make between low-cost products such as generic pet foods and differential
features such as pick-up and delivery of pets for grooming. the best technique for this
firm to learn this information would be to use: - ANS-information networks
The ____ dimension of relationships with customers in concerned with the firms access
and connections to customers. - ANS-Reach
All of the following describe strategies except that they:
-are purposeful
-cannibalize the old strategy
-precede the taking of actions to which they apply
-demonstrate a shared understanding of the firms vision and mission statement -
ANS-cannibalize the old strategy
A river barge company offer cheaper, although slower, per-pound transportation of
products to companies when compared with transportation, by air, truck, or rail. the river
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