Business notes: ESB V2 A
approach - ANS-making the first contact with the customer
B2B (business-to-business) - ANS-Businesses that sell to other businesses who are the
intended end user of the product.
Closing - ANS-getting the decision from the customers to move forward
direct-to-consumer - ANS-When a brand or manufacturer sells direct to consumers and the end
users of their products, as opposed to selling to them solely through retailers.
Elements of a sales process - ANS-1. Prospecting
2. preparation
3. approach
4. presentation
5. handling objections
6. closing
7. follow-up
Following-up - ANS-keeping in contact with the customer for retention, repeat business, and
referrals
handling objections - ANS-listening to the potential customers concerns and addressing them
preparation - ANS-researching the market and tailoring your sales presentation to the customer
Presenation - ANS-demonstrating how your product meets the needs of the potential customer
product quality assurance testing involves the following testing processes: - ANS--review the
results of internal quality assurance testing.
- refine quality measures as needed to increase the level of satisfaction with your product
-establish the method to use for testing product quality
- determine what standards have to be met based on the product and industry
- product testing control testing should be established before sales to customers begin and
ongoing after
Prosecting - ANS-finding potential customers, determining if they have a need for your product,
and if they can afford it
retail - ANS-Selling products directly to end customers for a profit, either in-store, online,
mail-order, or by phone.
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