Bij het ontwikkelen van ons operationeel marketingplan voor 'Beveiligingstechniek' in Rotterdam, heb ik een diepgaande en methodische benadering gehanteerd om onze doelmarkt te identificeren. Dit proces omvatte uitvoerig marktonderzoek, waaronder het uitvoeren van interviews met lokale belanghebben...
*Operationeel Marketingplan voor gemeente Rotterdam
- Voorletters en naam:
- Studentnummer:
- Datum: 12 april 2024
- NCOI: NTI
- Naam van de opleiding die je volgt: HBO-bachelor commerciële economie
- Naam van de module: Marketingmanagement 5093
1
, Inhoud: Pagina:
1. Voorwoord: Hoe tot de gekozen doelgroep gekomen 3
2. SWOT-analyse 3
3. Onderzoek 4
4. Marketinguitdaging 5
5. Huidige en gewenste positionering 5
6. Concurrentie 6
7. SMART-geformuleerde marketingdoelstelling per marketinginstrument 6
8. Tijdsplanning en Kostenraming: Implementatie van Marketingdoelstellingen 7
9. Realisatie van SMART-doelstellingen voor Trigion 8
10. Product (dienstaanbod) activiteitenplan per marketinginstrument 8
11. Conclusie 10
12. Literatuur 11
13. Extra websites 11
2
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