Deze paper heeft de marketingcommunicatie- en branding strategieën van Yukka, een fabrikant van Ayurvedische kruidentheeën, uitgebreid geanalyseerd binnen een concurrerende markt. Yukka onderscheidt zich door zijn inzet voor natuurlijke ingrediënten, duurzaamheid, en de educatie van consumenten ...
- Voorletters en naam:
- Studentnummer:
- Datum: 04 juli 2024
- Naam van de opleiding: NTI Commerciële Economie
- Naam van de module: Marketingcommunicatie & Branding, modulenummer 5199
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, Inhoudsopgave: Bladzijde:
1. Samenvatting: 03
2. Inleiding: 03
3. Brand Key en Golden Circle Analyse: 04
4. Doelgroep en Communicatiedoelgroep: 05
5. Marketingcommunicatie Barrières: 06
6. SMART Marketingcommunicatiedoelstellingen: 07
7. Marketingcommunicatiestrategie: 08
8. Positionering: 09
9. Waardepropositie: 10
10. Inzet van Marketingcommunicatie-instrumenten: 11
11. Conclusies en Aanbevelingen: 12
12. Literatuurlijst: 13
13. Toelichting nieuwe paper: 14
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