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Extra examples of exam questions Socially responsible marketing
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Powerpoint with exam questions from 2024 noted, and examples of old questions asked by the professor
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Take home exams• Take home, open book exam (/20)
• You receive the questions, and you need to upload your answers via Toledo (procedural deta
follow)
• The exam is in 3 parts
• Question 1 (not graded): enter the problem you want to solve (if you asked for feedback
the problem on which you received feedback)
• Question 2 (8/20): enter the solution to your own problem that you developed by means
social marketing campaign executed by the authorities or a non-profit organization in
cooperation with a commercial company. Normally you will have prepared this question
advance. See document “How to prepare your own question for the exam” for the
guidelines.
• Question 3 (12/20 (2x6)): some additional questions will be asked regarding your own so
marketing campaign. For this, you will need to link different parts of the content of the co
your own solution to question 1. You will have time to answer these questions during the
• More detailed information about the procedure during the exam will be announced a few day
before the exam.
1 Faculty of Economics and Business (BE
,HOW TO DEVELOP YOUR OWN QUESTION AND SOLUTI
2 Faculty of Economics and Business (BE
, Step 1
• Find a social/behavioral problem related to sustainability that you would want to see changed (you can us
sustainable development goals for inspiration). Identify the problem, motivate why it is a problem, and ske
applicable, what is currently being done to address it
• Advice 1: be specific enough
• NOT “too much obesity” but for instance “too much obesity among primary school children in
• Advice 2: Make sure that the major problem is behavioral and hence can be addressed by means of m
• Example:
a) NOT “reduce gun violence in the US” because it occurs too infrequently, but for instance “bully
among teenagers in US”
b) NOT “reduce greenhouse gas emissions” because social marketing doesn’t apply to business de
but for instance “reduce the use of cars for commuting”
• Advice 3: Make sure that your problem can be addressed both from the perspective of the authorities or
profit organization and from that of a commercial organization.
3 Faculty of Economics and Business (BE
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