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Samenvatting SLides uitleg opdracht
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Take home exams• Take home, open book exam (/20)
• You receive the questions, and you need to upload your answers via Toledo (procedural details fol
• The exam is in 3 parts
• Question 1 (not graded): enter the problem you want to solve (if you asked for feedback, copy t
problem on which you received feedback)
• Question 2 (8/20): enter the solution to your own problem that you developed by means of a so
marketing campaign executed by the authorities or a non-profit organization in cooperation with
commercial company. Normally you will have prepared this question in advance. See documen
“How to prepare your own question for the exam” for the guidelines.
• Question 3 (12/20 (2x6)): some additional questions will be asked regarding your own social m
campaign. For this, you will need to link different parts of the content of the course to your own
solution to question 1. You will have time to answer these questions during the exam.
• More detailed information about the procedure during the exam will be announced a few days befo
exam.
1 Faculty of Economics and Business (BE
,HOW TO DEVELOP YOUR OWN QUESTION AND
SOLUTION
2 Faculty of Economics and Business (BE
, Step 1
• Find a social/behavioral problem related to sustainability that you would want to see changed (you can use th
sustainable development goals for inspiration). Identify the problem, motivate why it is a problem, and sketc
applicable, what is currently being done to address it
• Advice 1: be specific enough
• NOT “too much obesity” but for instance “too much obesity among primary school children in Gh
• Advice 2: Make sure that the major problem is behavioral and hence can be addressed by means of ma
• Example:
a) NOT “reduce gun violence in the US” because it occurs too infrequently, but for instance “bullyin
teenagers in US”
b) NOT “reduce greenhouse gas emissions” because social marketing doesn’t apply to business decis
for instance “reduce the use of cars for commuting”
Advice 3: Make sure that your problem can be addressed both from the perspective of the authorities or a
organization and from that of a commercial organization.
3 Faculty of Economics and Business (BE
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