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Samenvatting preparatie SRM
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Informa on on exam and preparatory assignment (Ques on 1)In this document, you find informa on on the exam and the preparatory assignment.
Exam: Ques on 1 (own ques on)
The exam is a take-home exam and consists of two parts.
- Part 1: The first part, you need to prepare before the start of the take home exam.
o Find a social/behavioral problem related to sustainability that you would want to see
changed
o Develop a social marke ng plan that can be executed by a non-profit organiza on to
address this self-chosen social/behavioral problem.
o Develop a plan for a commercial company to cooperate with the non-profit
organiza on to tackle the problem.
!! The assignment of this part is described in this document. Please read the
instruc ons carefully! You can prepare this assignment and upload your solu on on
the day of the exam. To make sure that your self-chosen social/behavioral problem
sufficiently fits with the course content, we organize a feedback round where you
can check if your own ques on is ok or needs change.
- Part 2: The assignment of the second part will be provided at the start of the take home
exam. This second part involves some ques ons where we ask you to apply different parts of
the course to your own case. We will provide more informa on on this part (including some
example ques on) during the final class.
Part 1: How to develop your own ques on and solu on
Step 1. Find a social/behavioral problem, related to sustainability in the broad sense, that you would
want to see changed (you can use the sustainable development goals for inspira on). Iden fy the
problem, mo vate why it is a problem, and sketch, if applicable, what is currently being done to
address it
• Advice 1: be specific enough (not ‘too much obesity’ but ‘too much obesity among primary
school children in Stockholm’ for instance)
• Advice 2: Make sure that the major problem is behavioral and hence can be addressed by
means of marke ng.
e.g., not: ‘reduce gun violence’ because it occurs too infrequently,
but: for instance ‘bullying among teenagers in US’
e.g., not: ‘reduce greenhouse gas emissions’ because social marke ng doesn’t
apply to business decisions,
but: for instance ‘reduce the use of cars for commu ng’
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