This is the first task of Unit 12 Internet Marketing in Business in which it consists of P1 and P2. The task for this is to describe the role of internet marketing within a modern marketing context and describe the ways the different businesses use the web & internet marketing to support their prod...
You are required to individually research businesses that use the internet to sell their products and/or services.
Describe the role of internet marketing within a modern marketing context.
Describe and describe the ways the different businesses use the web & internet marketing to support their products or services.
Provide pictures to illustrate your research from the businesses
The role of Internet Marketing as a whole is that it “enables a company to advertise and sell its products and services”1 and the Internet is a strong, effective
way of Marketing because the Internet is very popular in today’s society and it is easily accessible for the majority of customers and the general public,
meaning that businesses like Amazon and JD can make successful sales via the Internet. The role of Internet consists of the 7 P’s in the Marketing Mix;
Product, Place, Promotion, Price, Physical Evidence, People and Process.
CRITERIA
Describe the two contrasting businesses in terms Place – As Amazon are based on the Internet only, Place – JD’s retail stores are only located in the
of the 7ps of the marketing mix: they’re based globally because all customers UK, but their online website is accessible
product, worldwide that have access the internet can easily internationally. This is effective for JD because
price, access Amazon’s website to purchase products. despite that the website is from a UK domain,
place, This is effective for Amazon because it allows people from around the world can still order their
promotion,
customers to click on a product that they would like products and get it delivered internationally.
people,
processes, to purchase and then purchase it within seconds. As Promotion – JD advertise using the Internet and
physical evidence a result of this, Amazon have fast customer TV adverts which is good because people watch
services. TV regularly and people use the internet a lot on a
Promotion – Amazon promote their websites and day to day basis. Also, JD is sponsored by Stormzy,
exclusive products in many different ways such as who is a popular rapper in London. This is
on TV, some webpages where they can place beneficial for JD because it helps them get their
website banners etc. It is good that Amazon have products out to the public using a celebrity.
many different ways of promoting their company, Physical Evidence – The physical evidence that JD
whether using above the line or below the line have are the images of the products on their
promotion because people watch TV on a regular website. This is useful for JD because it allows
basis and people are always using the Internet in customers to look at the product that they want to
today’s society. As a result of this, Amazon easily buy and using the images of the product, they can
attract customers. decide whether they would like to purchase the
Physical Evidence – The Physical Evidence that product or not. Then, when the product is delivered
Amazon have are pictures of the products that to the customer’s house then that is the actual
1
Jens Lapinski. 2017. The Role of Internet Marketing | Jens Lapinski. [ONLINE] Available at: https://jenslapinski.com/2007/09/04/the-role-of-internet-marketing/. [Accessed
11 January 2017].
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