An understanding of the user intent is necessary to accurately rate a search ad? - Answer True: An understanding of the user intent is necessary to accurately rate a search ad. The user intent is what the user hopes to accomplish by using the Google search engine. Note that users use the search ...
General Guidelines Exam Questions And
All Correct Answers.
An understanding of the user intent is necessary to accurately rate a search ad? - Answer True: An understanding of the user intent is necessary to accurately rate a search ad. The user intent is what the user hopes to accomplish by using the Google search engine. Note that users use the search engine to look for a variety things, and there are many user intents.
Plausible Meanings - Answer If a query has several plausible meanings, it is important to consider them
all.
EX=Query /Java/
possible meanings-programming,coffee,island
Secondary Interpretation of Query - Answer If an ad or landing page assumes a meaning that is possible but not very likely, this is a secondary interpretation, rate it on the negative side of the scale
Ex=Query /Paris/
possible but unlikely meaning Paris,Texas
Implausible Meanings - Answer If an ad or landing page assumes a meaning that is completely implausible, treat it as completely wrong and choose a very negative rating. Do not use the Secondary Interpretation of Query flag if the meaning is clearly implausible.
Ex= Query/Paris/
Implausible Meanings=plaster of Paris
Advertiser Responds to Actual Spelling in Query - Answer If the advertiser assumes that the query is correct as it stands (in the example above, assumes the user meant [goodnight moom], treat the advertiser's query interpretation as acceptable.
Ex=Query/goodnight moom/
Advertiser responds to actual spelling of query
goodnight moom -kindle-book Advertiser Responds to a Plausible Correction of Spelling in Query - Answer If the advertiser assumes that the query is misspelled and addresses a corrected version of the query (in the example above, assumes that the user mistyped and meant [goodnight moon]If you think it was a reasonable assumption, the ad and landing page are treated as if this were the user intent. Don't modify your scores
to account for the spelling correction, and don't use the Secondary Interpretation of Query flag.
Advertiser Responds to a Possible but Unlikely Correction of Spelling in Query - Answer If the advertiser
assumes a corrected spelling that you think is possible but not very likely, this is a secondary interpretation.given a lower rating than if it had responded to a likely or plausible meaning. The Secondary Interpretation of Query flag must be used.Rated negatively
Implausible Spelling Correction - Answer If the advertiser's interpretation of the query is based on a completely unreasonable assumption, treat it as completely wrong and give it a very negative score. The Secondary Interpretation of Query flag is not used in this case.
Queries for which a Reasonable Ad is Impossible - Answer sometimes a query is either so hard to interpret or so non-commercial in nature that no ad will be a good match. Be careful in these cases—rate
the ad and landing page according to how well they actually respond to the query.Do not give an ad positive ratings if a better ad for the query cannot be determined or if it seems like it was a good try. Rate it positively only if it addresses the query intent. If the query intent cannot be determined, the ad must be rated negatively. For example, a query of [www] or [when did] is not complete enough to serve a proper ad.
Unrateable Queries - Answer In some rare cases, a query may appear that is the result of an error in how the task was added to the evaluation system. For example, a query may appear in the incorrect rating language, or a query of jumbled characters,no meaning. Do not attempt to provide Ad creative or Landing page ratings for queries like this. Instead, use one of the flags provided in the Query Flags section
*Is the "Java Coffee" a plausible meaning for the query [Java]? - Answer Yes
*Does the "Paris, Texas" meaning warrants a "Secondary Interpretation Flag" for the query [Paris]? - Answer Yes
*Is the "plaster of Paris" a plausible meaning for the query [Paris]? - Answer No
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