TLI 152 Final Exam | With 100% Correct Answers

TLI 152 Final Exam | With 100% Correct Answers Leon is a retail store employee. He is responsible for ensuring that the inventory requested from the manufacturer arrives as ordered. His boss recently gave him the additional responsibility of ticketing the merchandise with the appropriate price tag. This is an example of job Enlargement Generation X managers tend to focus more on results than on hours in the workplace. An HR director was reviewing the job description for a new position in the information technology department of his company. He quickly jotted down a few comments that he would later share with the department manager. Among other things, his comments included suggestions for incorporating more skill variety into the job and a little more autonomy as to how the job might be accomplished from start to finish. As a student of business, you recognize that the HR director believes that a person holding this position would be motivated by Job enrichment McGregor recognized that managers' attitudes toward workers affected how they motivated them. William Ouchi's Theory Z recognized the merits of a hybrid form of Japanese-style management and American style of management. According to Herzberg, which of the following is a hygiene factor? Salary Herzberg's research purposefully directed managerial thinking to develop interesting jobs and recognize employee achievement through advancement and added responsibility. The tendency for people to behave differently when they know they're being studied is referred to as the Hawthorne effect. At Newton Manufacturing, workers are encouraged to find their own solutions to problems and to implement their solutions when practical. They work with little supervision because management feels they are committed and creative workers. Newton's policy reflects a __________ attitude about workers. Theory Y Frederick Taylor believed the best way to improve worker productivity was to scientifically determine the most efficient way to perform a task and then teach people exactly how to perform it. Lauren is the assistant store manager at a trendy clothing store. The store hires lots of seasonal employees. Lauren has little regard for the skill or ability of those she hires, and she is certain that few would come to work on time each day if it weren't for the fact that the store is known to fire any employee who fails to be on time. As a student of motivational theory, you would describe the management style of Lauren as Theory X. At the boutique where Natalia works, all customers are greeted with the same script: "Welcome to Elegant Creations. My name is __________. How may I help you?" The manager insists that all customers must be greeted in less than two minutes after they have entered the shop and then shown where the newest merchandise is located.. Which management theorist would have approved of this method of operation? Taylor The strategy of making work interesting and motivating employees by moving them from one job to another is called job rotation. Elton Mayo's famous experiment at the Hawthorne Plant concluded that people who perceive that management permits them to contribute to work decisions might be more productive. According to Herzberg, workers felt that good pay and job security provided a sense of satisfaction with the job but did not motivate them. According to Maslow's theory, when a need is satisfied, another, higher-level need emerges and motivates a person to satisfy that need. Recently Kaden switched jobs from a large firm to a medium-sized firm. As one of four project managers at the new firm, Kaden recognizes that employees have much more respect for his expertise than he perceived at the larger firm where there were a minimum of 25 project managers. According to Maslow, which need in his hierarchy is important to Kaden? Esteem With respect to the development of scientific management, Frederick Taylor's objective was to increase productivity at work Chin-Hae is a Korean worker who has been transferred by his company to the United States for six months to negotiate a supplier contract. Chin-Hae is having, some problems understanding how to do business in the United States, He has tried to get to know his U.S. co-workers, but feels rebuffed when they prefer to just get down to business and get things done. The problem could be the fact that Chin-Hae is from a(n) __________ and believes building personal relationships and trust is more important than focusing on doing business as his U.S. co-workers are more comfortable doing. high-context culture The central idea of MBO is that employees need to motivate themselves by participating in goal setting. Which activity would be considered when discussing the marketing mix variables? setting a price for the product The increase in the number of older Americans has created a growing demand for nursing homes, health care, continuing education, and more. This is as a result of the changes in the __________ factors in the environment. sociocultural Two high schools in the city, where Jake and Rolando plan to open their endurance training facility, agreed to allow them to distribute an e-mail survey to their athletic teams' coaches. In order to capture this opportunity, Rolando quickly put together a set of 15 questions that inquire about the type of skills (running, jumping, fielding, etc.) that high school coaches want to develop in their athletes. The survey and subsequent information this research would glean is called _________ data. Primary After one year of operation, Jake and Rolando learned that several top athletes were driving to a larger town to receive similar services. In order to learn about the potential customers who were going elsewhere for service, Jake and Rolando proceeded to look online to determine how competitors' services differed from theirs. They learned that competitors were open longer hours on weekends and even had celebrity endorsements. The new information they gathered and its interpretation was the __________ part of the marketing research process. Analysis The idea behind the marketing concept is a mutually beneficial exchange between buyers and sellers, where buyers receive quality products and good service, and sellers realize a profit. What is the first step in the marketing research process? defining the problem At one time, companies developed products and promotions to please large groups of people and tried to sell as many products to as many people as possible. This is known as mass marketing Intermediaries are defined as organizations that are in the middle of a series of organizations that distribute goods from producers to consumers. When Get the Glare Out needed some information about the potential market for its product, the marketing team looked to the Internet to find industry trends and at the market for eyewear products, which uses the same technology that is used in its self-darkening windshield. The type of information the marketing team was using is referred to as secondary data Belinda wants to sign up for a streaming service to watch movies and other programs. After much thought, she decides to subscribe to Netflix. Shortly after having done so, Belinda hears her friends talking about a great series they are watching on Amazon Prime. Belinda now wonders whether she made the right decision. What part of consumer behavior does this represent? cognitive dissonance The process of dividing the total market into groups with similar characteristics is called market segmentation Marketing strategies for the business-to-business (B2B) market differ from consumer marketing strategies because the nature of the buyers is different. Exploring __________ data first helps marketers minimize marketing research costs. Secondary Jake and Rolando have come up with wording that will differentiate their training facility from that of their competition. They decide to call their facility "Forward Motion." Jake and Rolando have established their brand name. Through environmental scanning, marketers can learn new ways to reach prospective customers. As they scan the __________ environment, Jake and Rolando hope to buy the most state-of-the-art cardiovascular training equipment that will be able to connect to mobile apps. They want to provide real-time data and analysis for their customers. technological Marketers often divide the total market for their products and services demographically, either by age, education, or income level. If they wanted to know if all 18-year-olds in their market had similar TV show and movie interests, their inquiry would also focus on __________ segmentation. psychographic A characteristic of business-to-business (B2B) customers is that they tend to be more rational in their decision making than individual consumers. Marketing is as much about helping sellers sell products and services as it is about helping buyers buy. A focus on long-term customer loyalty is an essential element of costumer relationship management. Recently, Jake and Rolando's Forward Motion has had several inquiries about training specific to girls' softball. While scanning the __________ environment in their service area, they become aware of the growing importance of girls' softball. Girls' softball received a boost in their local market when the high school team won the state championship. Jake and Rolando are seriously considering expanding their operation to include specific softball skill lessons for young girls. Sociocultural Title VII of the Civil Rights Act prohibits discrimination in hiring, firing, and other areas on the basis of race, religion, creed, sex, or national origin. Decisions about promotions, compensation, additional training, or firing should all be based on performance appraisals. When it comes to resolving labor-management disagreements, __________ are a tactic used by unions and __________ are a tactic used by management. boycotts; injunctions Jasper is interested in making a lot of money. He is a very good salesperson. People tell him he could sell sand in the Sahara Desert! He is also a very hard worker and is willing to work a lot of hours to make the kind of money he wants. Jasper should most likely look for the kind of job that is paid by commission. At a local community college, over half of the faculty are part-time employees who have similar credentials as full-time employees but do not have permanent positions. These employees are seldom offered benefits and are not represented by the educators' union. HR experts would designate these professionals as __________ employees. Contingent In order to get a comprehensive evaluation of the computer programmers he managed, Barat organized a(n) __________, where he asked immediate coworkers and others who worked closely with the programmers to participate in the evaluation process. 360-degree review A(n) __________ is a corporate manager who supervises, coaches, and guides selected lower-level employees by introducing them to the right people and generally acting as their organizational sponsor. Mentor There are several well-structured steps to the hiring process. This process includes setting up interviews, performing background checks on selected candidates, and establishing probationary periods. A manufacturing company is meeting with union representatives to negotiate a contract for workers. This process is called collective bargaining Employment tests must be directly related to performance on the job. At Yolanda's company, employees have some choice about the benefits they receive, up to a certain dollar amount. Since Yolanda has young children, she opts for childcare benefits, while her coworker prefers an extended wellness program with a health club membership. This is an example of __________ fringe benefits. cafeteria-style Which area is particularly challenging when recruiting workers for small businesses? compensation Felicity is a single parent with a child in elementary school. She loves her schedule because she can go in any time before 10 a.m. that is convenient for her, as long as she is there at the job during the core hours of 10 a.m. to 2 p.m. Felicity enjoys a schedule known as flextime. The roles and responsibilities of human resource management have evolved primarily because of changes in the law that rewrote many traditional practices and organizations' recognition of employees as their ultimate resource. The most commonly used pay structure today is a __________ pay structure in which companies research what other firms are paying and decide to pay either the same, more, or less. market-based Tim was employed as a field technician servicing large HVAC systems but because of a downturn in the economy, he was laid off from his job. After unsuccessfully trying to secure another field tech position, Tim finally took a job as a stock employee at Home Depot. Which statement best describes Tim's situation? Tim is underemployed When Seth was hired, he accepted an opportunity to be part of the company's management training program. Besides on-the-job coaching, a common aspect of management development programs is job rotation and off-the-job training. When it comes to employees moving through a company, what is meant by a "golden handshake"? giving benefits such as a one-time cash payment to entice older workers to retire David's family owned a plumbing company with a reputation for excellent workmanship. When David joined the business, his father required that he spend several years working alongside two licensed plumbers. In business, we call David's starting position a(n) Apprentice In the latest installment of an action-series movie, the hero of the film drives a Ferrari Portofino convertible. Marketers would categorize this form of advertising as product placement If a __________ strategy is effective, consumers will go to a store and ask for products that they have seen advertised Pull Any strategy that encourages people to pass on a marketing message to others, creating exponential growth in the message's influence as the message reaches thousands or even millions, is known as viral marketing. Orbitz and B are two online travel companies. Both are known to offer package deals on airline flights and hotel stays to entice customers to purchase both at the same time for a more reasonable price than what they would pay separately for each of these services. This strategy is known as Bundling Antwone is considering buying new bedroom furniture. Naturally, he compares several manufacturers of beds, dressers, and bedside tables, but he also evaluates each company's reputation, warranty, his own experience with the brand, and of course, the price. All of the components that Antwone is evaluating make up the total product offer Which statement is accurate regarding marketing intermediaries? Intermediaries perform some functions cheaper and faster than manufacturers. Differentiating your product so that it will appeal to additional market segments occurs most often at which stage of the product life cycle? Maturity Upscale retailers, such as Saks Fifth Avenue, feature customer service as their significant point of difference and use that difference to compete with less expensive stores. This is known as