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Essay for COMM 1100

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Describes the trends in marketing, uses the structure of the outline of the assignment to achieve a high mark on the essay.

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  • July 17, 2024
  • 3
  • 2023/2024
  • Essay
  • Unknown
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Trends in Marketing



In a forever-changing world, the impacts of automation and AI have reached far and wide,

including in marketing. I recently had the pleasure of interviewing my older sister, Sally Hang.

She is currently working at Ceridian, a global human capital management (HCM) software

company as their manager of marketing automation. Sally actively works with the integration of

automation in her field. This implementation of automation in marketing intrigues me and has

me questioning what the future of marketing will look like. This interview allowed me to see

insights into my future field as her path was similar to mine. Sally’s career journey has been

fascinating, and her passion for things like creative work, to data analytics now perfectly aligns

herself to her current job. She had also attended BCIT and graduated in 2019. Since Sally has

only been in this industry for a couple of years now, she gave me important insights into the

journey from a student and the skills she obtained to transition into her professional career. We

discussed some of her strengths, challenges, and advice in getting the most out of the program

at BCIT that can benefit my professional career.



One of the main points that frequently arose while we talked, was the importance of adaption

in the ever-changing industry. With new technology that is constantly surfacing like AI, being on

top of the trends will help you stand out. Brenner, M. (January 16, 2023). Understanding these

new developments is crucial as this understanding can be beneficial to leverage into an

advantage. Saying yes to new projects and challenges even if it is out of your comfort zone will

be great in growing your professional career. Hang, S (October 9, 2023) [Personal

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