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Marketing Exam 1 Practice Questions With Complete Solutions Latest Update
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Marketing Exam 1 Practice Questions WithComplete Solutions Latest Update
Marketing creates, communicates, and delivers value to the firm's chosen
customers. This enables firms to attract and keep customers. Attracting and
keeping customers drive BLANK for the firm? - correct answers profitability
The path to profitability start with? - correct answers Understanding customers
within the context of the marketing environment
For every pair of Toms shoes purchased, the company donates a pair of shoes to a
child in need. Which marketing philosophy does Toms use? - correct answers
Societal
Marketing strategy addresses a specific target market with a cohesive marketing
mix of? - correct answers Price, product, place, promotion
"How do I come up with a killer product idea?" - correct answers Ask, " What
problems are people trying to solve."
Nike, a $30 billion athletic footwear and apparel brand, uses competencies and
abilities in product performance and brand image to meet the needs of its target
markets. This is an example of which part of the SWOT analysis? - correct answers
Strength
, Malibu Boats, specialize in the production of recreational water sports boats,
primarily for wake boarding and wake surfing. What type of income is used to
purchase expensive boats and accessories offered by Malibu Boats? - correct
answers Discretionary
Sofia is marketing manager for a new line of Italian food. The company wants to
launch this new line in the UK -- England, Scotland, Wales, and Northern Ireland.
Sofia knows that social forces affect consumer's attitudes, beliefs, lifestyle, and
ultimately consumption behavior. Which social force has the most influence on
Sofia's new product line -- affecting what people eat? - correct answers Culture
Magnus, a research analyst for LEGO, has been gathering information about age,
gender, and income for Southeast Asia, particularly Indonesia, Thailand, Singapore,
Malaysia, and Philippines. Magnus is gathering BLANK data? - correct answers
Demographic
For the United States, people born during the same time period an who share
similar life experiences represents? - correct answers Generational Cohorts
Campbell Soup company, a US based business entered the Asia market by
combining efforts with Swire Pacific. Each company owns share in the new
business called Campbell Swire. This is an example of which global market
strategy? - correct answers Joint Venture
When Unilever entered India with package goods the company changed the
packaging and pricing for many products to adapt to Indian consumers. This is an
example of? - correct answers Customization
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