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MKT Exam 1 Practice Questions With Complete Solutions Latest Update
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MKT Exam 1 Practice Questions With Complete Solutions Latest Update
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MKT Exam 1 Practice Questions With CompleteSolutions Latest Update
Marketing is the process of
A) promoting products through personal selling and advertising to develop and
maintain favorable relationships with customers and stakeholders
B) creating, distributing, promoting, and pricing products to facilitate satisfying
exchange relationships with customers and to develop and maintain favorable
relationships with stakeholders in a dynamic environment
C) delivering a standard of living to a society
D) creating, distributing, promoting, and pricing goods, services, and ideas to
facilitate the achievement of the firm's objectives
E) focusing on customers needs - correct answers B
Distributions, price, promotion, and product are all elements of
A) marketing strategy
B) the marketing mix
C) a target mix
D) a consumer good
E) a business strategy - correct answers B
______ are the focal point of all marketing activities
, A) products
B) advertisements
C) customers
D) brands
E) retailers - correct answers C
In which of the following situations is the marketer selling an idea, rather than a
service or a good?
A) the green party holds a press conference to let the public know its views on
capital pnishment
B) charity organization friends of families publicizes its charitable activities in
African countries to collect funds
C) Skin-So-Soft salons offer consultations to help customers determine their skin
type and the products best suited for their skin
D) Green Lawns is a private school that focuses on arts and the humanities in
addition to traditional subjects
E) bluegray jeans markets its jeans using a famous actor in its advertisements to
convey an impression of ruggedness and durability - correct answers A
The ____ variable of the marketing mix relates to activities used to inform
individuals or groups about the organization and its products
A) product
B) distribution
C) customer
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