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Marketing Exam Questions With Complete Solutions Latest Update
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Marketing Exam Questions With Complete Solutions Latest Update
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Marketing Exam Questions With CompleteSolutions Latest Update
Market - correct answers a group of individuals and or organizations that have
needs for products in a product class and have the ability, willingness, and
authority to purchase those products
market environment - correct answers a company's target customers, the buying
influences that shape the behavior of those customers, and competitors that
market similar products to those customers
market mix - correct answers four marketing activities--product, pricing,
distribution and promotion, that a firm can control to meet the needs of
customers within its target market
target market - correct answers a specific group of customers on whom an
organization focuses its marketing efforts
selling - correct answers Communicating directly with potential customers to
determine and satisfy their needs.
production - correct answers Converting materials into completed salable
garments/products.
, marketing - correct answers the process of creating distributing, promoting, and
pricing goods, service, and ideas to facilitate satisfying exchange relationships with
customers and to develop and maintain favorable relationships with stakeholders
a dynamic environment
societal orientation - correct answers Orientation where an organization exists not
only to satisfy customer wants but also to preserve or enhance individuals' and
society's long-term best interests
relationship marketing - correct answers establish long term mutually satisfying
buyer and seller relationships
environmental scanning
analysis - correct answers Collection and interpretation of information about
forces, events, and relationships in the external environment that may affect the
future of the organization or the implementation of the marketing plan
oligopoly - correct answers A degree of competition in which just a few sellers
dominate the market
monopoly - correct answers A market in which there are many buyers but only one
seller.
prosperity - correct answers Economic success
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