These are past 2021 KCQ questions and answers for Advanced Diploma in Business Management students but if it fits in with your module and you are not a ADBM student then you are welcome to use it .Please rate and review this document
1. The internet of things provide exciting opportunity to
extend customer engagement and
gets people talking about the brand.
True
False
2. A reactive Philosophy is when a company understand
marketing environment as an
uncontrollable elements to which it must react and adapt.
True
False
3. The stages of adoption process include awareness; interest,
evaluation, feedback, and
adoption
True
False
(No feedback but a trial)
, 4. Complexity is the degree to which innovation is difficult to
understand or use.
True
False
5. A reactive Philosophy is when a company understand
marketing environment as an
uncontrollable elements to which it must react and adapt.
True
False
6. Consumer generated marketing involves working closely
with partners in other company
departments and outside the company to jointly bring greater
value to customers
True
False
(It’s a Partner Relationship Management-PRM NOT C-GM)
7. Millennia’s are self-centric, they are a ‘Me generation’
driven by the tendency to share
and curate every aspect of their life activities on social media
as part of ‘self-run’,
personal ambition and success.
True
False
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying these notes from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller athidikana803. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy these notes for $2.84. You're not tied to anything after your purchase.
