These are past 2021 KCQ questions and answers for Advanced Diploma in Business Management students but if it fits in with your module and you are not a ADBM student then you are welcome to use it .Please rate and review this document
1. The internet of things provide exciting opportunity to
extend customer engagement and
gets people talking about the brand.
True
False
2. A reactive Philosophy is when a company understand
marketing environment as an
uncontrollable elements to which it must react and adapt.
True
False
3. The stages of adoption process include awareness; interest,
evaluation, feedback, and
adoption
True
False
(No feedback but a trial)
, 4. Complexity is the degree to which innovation is difficult to
understand or use.
True
False
5. A reactive Philosophy is when a company understand
marketing environment as an
uncontrollable elements to which it must react and adapt.
True
False
6. Consumer generated marketing involves working closely
with partners in other company
departments and outside the company to jointly bring greater
value to customers
True
False
(It’s a Partner Relationship Management-PRM NOT C-GM)
7. Millennia’s are self-centric, they are a ‘Me generation’
driven by the tendency to share
and curate every aspect of their life activities on social media
as part of ‘self-run’,
personal ambition and success.
True
False
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