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MARK 223 Chp 3 quiz (1)
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MARK 223 Chp 3 quiz (1)
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MARK 223 Chp 3 quizWhich statement is NOT true about research design?
A) Research design is a framework for conducting the marketing research project.
B) Research design specifies the measurement and scaling procedures.
C) Research design is undertaken before developing the approach to the problem.
D) Research design is undertaken after the marketing research problem is defined. -
CORRECT ANSWER-C
The ________ is a framework or blueprint for conducting the marketing research
project that specifies the procedures necessary to obtain the information needed to
structure and/or solve the marketing research problem.
A) problem definition
B) research design
C) fieldwork design
D) data preparation and analysis
E) research directive - CORRECT ANSWER-B
A type of research design that has as its primary objective the provision of insights
into and comprehension of the problem situation confronting the researcher is called
________.
A) conclusive research
B) descriptive research
C) causal research
D) exploratory research
E) insight research - CORRECT ANSWER-D
________ is research conducted to gain ideas and insight into the problem
confronting the management or the researcher.
A) Exploratory research
B) Conclusive research
C) Descriptive research
D) Causal research
E) Directed research - CORRECT ANSWER-A
Which of the following types of research design should be used when management
realizes a problem exists but does not yet understand why?
A) conclusive research
B) exploratory research
C) descriptive research
D) causal research
E) expeditionary research - CORRECT ANSWER-B
, ________ is conducted on a small and nonrepresentative sample, so the findings
should be regarded as tentative and should be used as building blocks for further
research.
A) Causal research
B) Exploratory research
C) Conclusive research
D) Descriptive research
E) Focused research - CORRECT ANSWER-B
________ research is typically more formal and structured than ________ research.
A) Exploratory; conclusive
B) Conclusive; exploratory
C) Exploratory; descriptive
D) Subjective; observational
E) Lead; supporting - CORRECT ANSWER-B
Large, representative samples are used to collect data that are analyzed with
statistical techniques for which of the following types of research designs?
A) subjective research
B) exploratory research
C) conclusive research
D) observational research
E) supporting research - CORRECT ANSWER-C
Descriptive research is a type of ________ that has as its major objective the
description of something — usually market characteristics or functions.
A) subjective research
B) exploratory research
C) conclusive research
D) observational research
E) supporting research - CORRECT ANSWER-C
________ is particularly useful whenever research questions relate to describing a
market phenomenon, such as frequency of purchase, identifying relationships, or
making predictions.
A) Descriptive research
B) Exploratory research
C) Causal research
D) Subjective research
E) Identifying research - CORRECT ANSWER-A
Which of the following is NOT an example of a descriptive research goal?
A) to develop a profile of a target market
B) to determine the cause of a sales decrease
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